A2 coursework evaluation final

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A2 coursework evaluation final

  1. 1. A2 COURSEWORKEVALUATIONBy Emma Reeve
  2. 2. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS? For our A2 coursework we were asked to create a 5 minute opening for a documentary on our chosen topic. We were also told to produce two ancillary tasks; a radio trail and double page article to go with the documentary. Documentaries aim to inform viewers; to convey opinions and to create public interest. Documentaries hold certain common conventions such as interviews, voice overs, archival footage, exposition and actuality. Bill Nicholls (documentary theorist) developed a scheme called documentary modes. Nicholls identifies six different ‘modes’ in which a documentary will fall under. These six modes are poetic, expository, observational, participatory, reflex and performative. The documentary that my group and I created falls under the expository mode as it addresses the viewer directly and emphasizes a well supported argument on whether the police should be armed or unarmed. Our documentary also could be seen as a little poetic as it symbolises the police and whether they should be armed or unarmed with the use of images police cars and guns.
  3. 3. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?DocumentaryAs part of our research and planning we viewed many different documentaries to help ussee what kind of documentary we wanted to create and see the kind of conventions usedin documentaries. One of the documentaries that we watched was Morgan Spurlock’sSupersize me, he challenged himself to only eat McDonalds food for 30 days. Even thoughthis documentary is very different from our documentary it does include many of the codesand conventions a documentary should require.Camera – In our documentary we used a range of shots, including: longshot, medium shot, medium-close up and close up. We used this range ofshots to show off the different locations (long shot) and expressions(close up) shown in the 5 minute documentary opening.In our documentary we used a tripod when filming important interviewsto give a serious feel to the audience and location shots. Supersize me alsoused a tripod when filming important interviews, it was used to emphasisthe formality and seriousness of the person being interviewed. We alsoused a hand held camera when filming vox pops so that the audience feltlike they were there and can relate to the ordinary person beinginterviewed.
  4. 4. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS?Sound- In our documentary we used a range of sounds including background music (non-diegetic), voice over and presenter. We found many documentaries used a presenter, they areused to engage with the audience and give some knowledge on what the audience can expect tofind out from watching the documentary. We also had voice over which was used to keep theaudience informed with facts and figures throughout the documentary. We used backgroundmusic as it is a common feature of documentaries, used in supersize me and others that we hadwatched. We used the background music to break up the talking bits so that the audiencewouldn’t lose interest. Image of presenting from our documentary
  5. 5. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS? Mise–en–scene- In the documentary supersize me, the mise-en-scene was appropriate to the people shown in the documentary. E.g The interview with his doctor, the doctor was wearing a lab coat which symbolises doctors and health. In our documentary the interview with PC Chris Brown, he was wearing his police uniform. Editing- During the editing process we used some special effects such as blurring out scenes so that text could be read above it and using dissolves instead of straight cuts to new scenes. The use of dissolves would be seen as developing forms of conventions as most documentaries only use straight cuts however more and more are starting to venture away from straight cuts. For example in supersize me dissolves are used to show passing of time.Mise-en-scene: PC Chris brown wearing his Editing: Blurred imaging to show offpolice uniform text more easily
  6. 6. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS?Double page article Use of(similarities) pull quotes to keep reader interestedExample double page spread Our double page spread Drop cap Large Large eye used to masthead also catching image emphasis to draw to draw start of text. attention to attention to article the article Both articles also use smaller images to break up text, page numbers, use text to anchor images and use serif fonts which shows that the articles are formal.
  7. 7. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS?Double page article(Differences)The differences between the two articles are that my article has more than one smallimage to break up the text and the example article uses a standfirst but mine does not.However, both articles above break conventions in that they are leaving a lot of whitespace around the edges.
  8. 8. QUESTION 1: IN WHAT WAYS DOES YOUR MEDIAPRODUCT USE, DEVELOP OR CHALLENGE FORMSAND CONVENTIONS OF REAL MEDIA PRODUCTS?Radio TrailFrom listening to other radio trials, we decided to include snippets of sounds fromour documentary. We used some of PC Chris Brown’s interview to give a taster ofwhat the audience can expect from the documentary and we also used some ofthe music from the documentary in the radio trail. This then will help the reader toidentify the documentary if they were flicking through the channels and heard themelody they may recognise it and decide to watch it. However we did challengeconventions by using a speaker quote from the double page article, which is not inthe documentary. We felt by doing that, it gave a better link between the articleand radio trail. In the radio trail we also specified what channel the documentarywill be on and what time. Giving this kind of information to the listener makes itmore likely for them to watch it.
  9. 9. QUESTION 2: HOW EFFECTIVE IS THECOMBINATION OF YOUR MAIN PRODUCT ANDANCILLARY TEXTS?In our documentary we created a magazine article and radio trailer. These productswork well with the documentary as they would be used to market/ the documentaryto the audience to convince them to watch the documentary.Our target audience is young adults, aged 17 and above. The documentary issupposed to appeal to any gender and any young adults who are interested inthe topic of whether the police should be armed or unarmed or just generallyinterested in finding out more about the police.Psychographics are the attributes that describe thepersonality, attitudes, beliefs, values, emotions, and opinions of customers, and prospectivecustomers. Demographics describe "who" people are, Psychographics explain "why" they buy(and how to win their attention and motivate them to watch). By creating PsychographicProfiles, marketers are able to understand the motivational and non-conscious drives of a targetaudience.The psychographic profile for our target audience is wide ranging from young adults who mayaspire to be part of the police or strugglers who are normally involved in crime. Thisdocumentary is aimed at any young person.
  10. 10. QUESTION 2: HOW EFFECTIVE IS THECOMBINATION OF YOUR MAIN PRODUCT ANDANCILLARY TEXTS?We chose channel BBC 1 to show ourdocumentary as we found that BBC 1 isfirstly the most watched channel on TVand is the update current affairschannel. We thought this would beappropriate for our documentary as it isa hot topic in today’s society.
  11. 11. QUESTION 2: HOW EFFECTIVE IS THECOMBINATION OF YOUR MAIN PRODUCT ANDANCILLARY TEXTS?We chose BBC radio 2 to play our radio trailer as it has the highest listening share percentage. Wechose radio 2 over radio 1 as radio 1 is more of a music station compared to radio 2 being more of atalkative station meaning playing a radio trail for a police documentary will fit in better being playedin between talk shows instead of being played between music were people normally change channelsto avoid adverts.
  12. 12. QUESTION 2: HOW EFFECTIVE IS THECOMBINATION OF YOUR MAIN PRODUCT ANDANCILLARY TEXTS? We chose radio times to hold our double page article because the latest circulation figure (July– December 2009) for the Radio Times is 1,000,648. It also has been running since 1923 making it one of the oldest TV listings magazine. This makes it more reliable and more of the traditional approach in advertising the documentary.
  13. 13. QUESTION 3: WHAT HAVE YOU LEARNED FROMYOUR AUDIENCE FEEDBACK?
  14. 14. QUESTION 3: WHAT HAVE YOU LEARNED FROMYOUR AUDIENCE FEEDBACK?
  15. 15. QUESTION 3: WHAT HAVE YOU LEARNED FROMYOUR AUDIENCE FEEDBACK? From our audience feedback we have learned that our documentary needs to have better background music that fits with the topic, to avoid this we needed to listen to more police related noises to really get a feel for the kind of music we should have been looking for. I also believe that we need have filmed more gun related police shots to really fit in with the documentary. From our audience feedback we have learned that our magazine needs more appropriate font to fit in with contents of the article. To improve this the article could still have serif font to look formal but should use a times new roman as that is a common article font style. We also found out that that there was too much white, this can be avoided with more pictures and/or a coloured background. From our audience feedback we learned that our radio trail needs to improve the sound levels as they have been said to be too loud and distracting. To do this we need to ensure we listen to the radio trail on speakers instead of just headphones so that we can hear the radio trail properly and be able to hear the loudness of the music.
  16. 16. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES? Research and planning We did a lot of our research on the internet using the bbc and telegraph news websites. Once we knew what our documentary was going to be on, we looked up articles related to our topic to find out information and facts for our documentary, double page article and radio trail. As part of our research we also watched many YouTube clips and news clips on the police and gun related crimes.
  17. 17. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES? Documentary Filming To film the documentary we used a canon camcorder, tripod, headphones and microphone kit. The camera was used to film location shots, interviews and vox pops. For the professional interviews and location shots we used the tripod to keep the camera steady and looking professional. If we were to use hand held camera during these shots it would have made our documentary look less professional and would have made it harder for the audience to concentrate on the documentary if it was constantly shaking.
  18. 18. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES? EditingAfter filming for our documentary we then had to editthe film on apple macs with the final cut expresssoftware which allowed us to cut down footage to beappropriate for the documentary . Firstly we had to logand transfer clips that we thought would work well inour documentary doing this gets the clips you loggedand transferred into an easy access box to the side ofthe screen allowing us to easily drag clips down on tothe time line.
  19. 19. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES? Secondly, the clips dragged on to the timeline where then cut After we had cut down our clips and placed them by using the cutting tool in the right order we are then ready to add down to the appropriate special effects which could be put on top of the length we wanted them. film as we have done below where we added blurring to the image. We also used special effects in between scenes, such as dissolvingWe also used special effects into the next scene. We did this to make thein between scenes, such as documentary look more interesting and take adissolving into the next break from the usual straight cuts.scene. We did this to makethe documentary look moreinteresting and take a breakfrom the usual straightcuts.
  20. 20. QUESTION 4: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?Once all the clips were in place wewere finally ready to make ourbacking music for our documentaryand radio trailer. This was done byusing the softwaregarageband, which allowed us tocreate original music with simplebeats and chords. The music was then exported as an mp3 and opened up onto final cut express and placed in the documentary when and where music was needed.
  21. 21. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES?Radio TrailerFor our radio trailer we used the softwaregarageband. We used music from ourdocumentary to go in our radio trailer so thatthe two were better linked. GarageBandincludes a large selection of realistic, sampledinstruments and software modelled synthesizersallowing us to create easy beats into a melody.
  22. 22. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES? Magazine article For our magazine article we used Microsoft word to create the article for the double page spread and then adobe indesign was used to create the layout of the article. Two of the images used in the article were taking from the documentary. This was done by creating a freeze frame in the documentary then exporting that freeze frame into a jpeg. The image of the fake gun is an original image.
  23. 23. QUESTION 4: HOW DID YOU USE MEDIATECHNOLOGIES IN THE CONSTRUCTION ANDRESEARCH, PLANNING AND EVALUATION STAGES?Blogger.comEverything we have done in our coursework must be uploaded toblogger.com. Blogger is a blog-publishing service that allows privateor multi-user blogs with time-stamped entries. It was created by PyraLabs, which was bought by Google in 2003. Blogger is very easy toaccess from any technological device. It also lets you create, edit anddelete posts very easily.

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