Motivation is defined by three key elements: intensity, direction, and persistence. Abraham Maslow's Need Hierarchy Theory proposes that there are lower-order and higher-order needs that motivate human behavior. Lower-order needs include physiological needs like hunger and safety needs like security, while higher-order needs involve social needs, esteem, and self-actualization which is achieving one's full potential.

1. MOTIVATION
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2. DEFINING MOTIVATION
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Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries

3. Need Hierarchy Theory (A. Maslow)
Physiological needs
Safety needs
Social needs
Esteem needs
Self-
actualization
needs
Lower-order
needs
Higher-order
needs
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4. HIERARCHY OF NEEDS
(Lower Order)
PHYSIOLOGICAL: Includes hunger,
thirst, shelter and other bodily
needs.
SAFETY: Includes security and
protection from physical and
emotional harm.@VINCI VIVEKA 4

5. HIERARCHY OF NEEDS
(Higher Order)
 SOCIAL: Includes affection, belongingness, acceptance,
and friendship.
 ESTEEM: Includes internal esteem factors such as self
respect, autonomy, and achievement and external esteem
factors such as status, recognition, and attention.
 SELF-ACTUALIZATION: is represented by the drive to
become what one is capable of becoming. This includes
growth, achieving one’s potential, and self-fulfillment
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6. CREATED BY:
MRS. VINCI VIVEKA
BUSINESS STUDIES -ISC
CLASS 12
LORETO CONVENT ENTALLY, KOLKATA
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