markreting of Colgate india

3. Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in
New York when it had previously been sold in glass jars since 1873.
Present in Singapore since the 1920s, Colgate is almost synonymous with
toothpaste in the local market. It is also widely accepted well both in the
rural and urban areas of Nepal and India. Manufacturing units are based in
India and exported to Nepal. Colgate is willingly to introduce manufacturing
plant in Nepal where household products are used at around 4.7% of the
household products used in world.
In 1992, Colgate established its first factory in China to produce toothpaste
for the domestic market, and by 1999 became the highest selling brand in
that world. Colgate products are marketed in China using the transcription
which is pronounced gaolujie, similar to Colgate, and has a positive meaning
of high-quality cleaning gel. As of 2002, Colgate occupied 20% of the market
share for toothpastes in China. As of 2009, Colgate and its four core
businesses including Oral Care, Personal Care, Home Care and Pet Nutrition
surpassed sales of over $15, selling in over 200 countries of the world

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7. COLGATE TOOTHPASTE PRODUCT
11. .H HEEAALLTTHHYY M MOOUUTTHH R ROOUUTTININEE
it protect your mouth, but it may have a positive impact on
your overall health.
Take the first steps to a healthier mouth and lifestyle with
the complete protection of Colgate Total®.
Healthy Teeth and Gums (Toothpaste)
4x Deeper Reach (Toothbrush)
12 Hour Protection (Mouthwash)
Plus, Colgate Total® toothpaste fights germs for 12 hours, in
24 hours starts to fortify enamel and in 4 weeks helps
improve gum health.

8. 22.. C COOLLGGAATTEE T TOOTTAALL®®
Brushing with Colgate Total® is one simple step
you can incorporate into your daily routine to
help keep your mouth healthy, and it can have a
positive effect on your overall health.
It’s FDA-approved and American Dental
Association-accepted to help prevent gingivitis
Brushing with Colgate Total® is one simple step
you can incorporate into your daily routine to
help keep your mouth healthy, and it can have a
positive effect on your overall health.
It’s FDA-approved and American Dental
Association-accepted to help prevent gingivitis

9. For a Dazzling White Smile that Lasts.
Whiten & Protect does more than just whiten. It prevents
stains from coming back.
1.Optic White® removes stains beneath the surface, to
deeply whiten.
2.White Seal® technology forms a shield around teeth, to
help seal out new stains.
3.It doesn’t just whiten. It helps you keep a white smile that
dazzles.

10. 44..CCoollggaattee®® MMaaxx FFrreesshh®®
Colgate MaxFresh gel
is infused with cooling crystals (in strips),
which dissolve completely as you brush
for a whole new dimension of freshness -
freshness that you can see

13. Product:
Product Overview
Toothpaste works with tooth brushing to clean teeth and fight plaque and
bacteria.
Specifically:
• Toothpaste contains abrasive materials that physically scrub away
plaque. In addition, toothpaste abrasives help remove food stains from
teeth and polish tooth surfaces.
• Toothpaste delivers fluoride to the teeth. Fluoride incorporates itself
into tooth enamel weakened by acid attack, making it more resistant to
future acid attack from plaque bacteria and food.
• Technological improvements in some toothpaste contain ingredients
that chemically hinder the growth of plaque. Colgate’s brands consists of a
multitude of unique toothpastes lines, specializing in the preservation and
treatment of oral hygiene. Colgate has created an array of 40
different patented toothpastes keeping Colgate competitive in the market
place. There are 13 different classifications and varieties of Colgate
toothpastes. Colgate’s toothpastes feature; cavity protection, plaque &
gingivitis prevention, long lasting fresh breath, tartar control toothpastes,
tooth whitening, baking soda and peroxide, enamel
strengthening, sensitivity relief and toothpaste designed for children.

15. 1.Colgate Total is the most popular toothpaste under the Colgate brand. It
has eight products and flavors within the line that all promote 12-hour
protection from:
gingivitis, stains, plaque, whitening, cavities, tartar, weak enamel, tender gums
and bad breath. Colgate Total’s products all protect against these unwanted
oral issues, but some target specific individual problems in a variety of
toothpastes and gels.
Including, Colgate Total Enamel Strength Striped paste, protects from acid
wear.
Marketing Mix
for 12 hours.
2.Colgate Total Advanced Whitening uses Dual-Silica Technology to remove
tooth stain and helps to prevent new stains from forming.
3. Colgate TotalAdvanced Clean is available in both a gel and paste form and
contains silica, which is similar to what dentists use to maintain a professional
cleaning feel.
4.Colgate TotalAdvanced Fresh Gel contains an added flavor booster to keep
breath ultra fresh for up to 12 hours.
5. Colgate Total Clean Mint Paste has a delightful mint taste.
6.ColgateTotal Mint Stripe Gel is a minty blend of gel and paste that leave the
users mouth fresh and clean.

16. 7.Colgate Oxygen Bubbles Toothpaste: When activated, the product foams
to get in between teeth to fight cavities and kill germs that cause bad breath.
Oxygen Whitening works to gently remove surface stains to reveal the natural
whiteness of your teeth.
8.Colgate 2in1 Toothpastes is a mix of two distinct features in one
gel toothpaste. Whitening foaming that gets between teeth to fight cavities and
kill germs that cause bad breath and Oxygen Whitening works to gently remove
surface stains to reveal the natural whiteness of teeth.
9.Colgate Sparkling White Toothpaste is clinically proven to protection
teeth from wear and tear staining. The formula is a patented creation for
sparkling, healthy, white teeth accompanied by a unique flavor experience. It is
available in the following flavors: Colgate Sparkling Mint Zing, Colgate Sparkling
White CinnaMint, and Colgate Sparkling White Caribbean Cool.

17. Price
Colgate features products in the oral health isle of almost all stores carrying
oral health products. Colgate has a large span of shelf space on nine rows,
totaling 35 items per store that illustrates the wealth of variety Colgate offers.
It is important to note that Colgate is the first product on display in the
toothpaste section of the oral health isle. The subtotal of all of Colgate’s
products per ounce is 28.58 equaling $0.81 per ounce, making it the
most expensive brand of the three toothpaste category leaders. The most
expensive toothpaste per ounce is the Colgate Pro Clinical, which is featured
at eye level on the top shelf. The least expensive toothpaste per ounce is the
Colgate Regular super tube, which is located on the second shelf from the
store floor or shin level of the consumer.

18. Sl. No. Product Price
1. Colgate Dental Cream 20 gram±Rs. 5/-, 40 gram±Rs. 10/-, 50
gram±Rs.14/-, 100 gram±Rs. 30/- and 200
gram±Rs. 50/-
2. Colgate 12 150 gram-Rs. 62/-
3. Colgate Sensitive 100gram-Rs. 58/-
4. Colgate Max Fresh 150 gram-Rs. 50/- (Both blue and Green
Flavours)
5. Colgate Kids Toothpaste 150 gram-Rs.48/-
6. Colgate Fresh Energy Gel 50 gram-Rs. 15/-, 100 gram-RS.32/- and
200gram-Rs. 58/-
7. Colgate Herbal 100 gram-RS.29/- and 200gram-Rs. 54/-
8. Colgate Cibaca Family Protection 50 gram-Rs. 10/-, 100 gram-RS.17/- and
200gram-Rs. 27/-
9. Colgate Active Salt 100 gram-RS.29/- and 200gram-Rs. 54/-

19. Marketing Mix
Place
Colgate’s product distribution is immense. Almost all super markets, discount
chains and pharmacies such as Wal-Mart, Albertsons, Target, Walgreens and CVS
carry Colgate Toothpaste. Colgate toothpaste is physically located in the oral
health isle of stores. Colgate toothpaste can sometimes be found in more
prominent locations when on sale or launching new products into the market.
Colgate is sold over almost all the retail outlets of India viz.,Kirana stores,
supermarkets, medical shops, co-operative stores, etc. It is well-distributed
through the supply chain of company distributors to whole sealers to retailers to
final consumers. All the products are available in the all-India market, including
semi-urban and rural markets which are their primary focus areas.
But the various varieties of Colgate are not so easily available other than in the oral
care outlets or super markets. The small tubes of Colgate are also available in small
road-side shops and from the vendors.

20. PROMOTION
The Colgate Toothpaste promotions can be found throughout the marketing mix in
a variety of mediums. The advertisements and promotions are located in a targeted
media selection that appeals to the target consumer.
• WEBSITE: Colgate has a dynamic website with the title, “Colgate World of Care,” that
details products, oral care, company history, e-newsletter and special offers.
The website also has a social networking page called Colgate Smile to engage
the consumer to get involved with their oral health and the Colgate-Palmolive Company.
Colgate also has social media pages on Facebook, Twitter and MySpace.

22. Coupons are the largest form of promotion offered by the home product giant
P&G. Coupons can be found online via the Crest and Oral-B e-newsletter.
Sent out monthly, the E-mail newsletter includes updates, latest advances, new
products and exclusive offers at P&G. Crest also sends out the P&G Brand
Saver found in over 500 local Sunday Newspapers nationally.
This coupon booklet provides discounts on P&G products that are redeemable
at purchase. Colgate normally gives out small product samples at annual
events like ³Oral Health month´ to remind target consumers, especially kids to
take better care of their teeth after eating sweets. This method does not drive
strong results as most consumers tend to forget the message, even if they have
collected the samples.
Now, instead of giving away product samples, Ice cream and cotton candy
were given out. The stick carrying the ice-cream and cotton candy carries a
hidden message. Once consumers are done the message printed on the tip of
the stick shaped like a toothbrush reveals Don’tforget´ with the Colgate logo.
This simple message effectively reminded consumers to brush their teeth.

23. Colgate Mission:
Based upon Colgate and its competitor’s situation analysis, a comprehensive
strategic plan has been compiled with goals, rational, insights and initiative. These
elements are in accordance with the three fundamental values stated in the Colgate
Mission statement. The three fundamental values of Caring, Global Teamwork and
Continuous Improvement are the foundations for Colgate’s business strategy and are
reflected in every aspect of work life.
Caring: The company cares about people; Colgate employees, customers, shareholders
and business partners. Colgate is committed to perform with compassion, integrity,
honesty and high ethics in all situations and to listen with respect to others and to
value differences. The company is also dedicated to protect the global environment
and to enhance the communities where Colgate users live and work. It is also
committed to be compliant with government laws and regulations.
Global Teamwork: Colgate is part of a global team that is committed to
working together across countries and throughout the world. By sharing ideas,
technologies and talents, the company can achieve and sustain profitable
growth. Continuous Improvement: Colgate is committed to improving every day in all
it does, as individuals and as teams. By better understanding consumers’ expectations
and continuously working to innovate and improve products, services and processes,
Colgate will “become the best.”Marketing Mix