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4. Motivation is the thing which is Internal and external
factors that stimulate desire and energy in people to be
continually interested and committed to a job, role or
subject, or to make an effort to attain a goal.

5. Unsatisfied Needs
Tension
Drive
Search Behaviour
Satisfied Needs
Reduction of Tension

6. A need means some internal state that makes certain
out comes become attract.

7. 1. Primary Needs or Basic Needs: These needs
arise from the basic requirements of life and
are important for survival of the human race
like, Food, Water, Sleep, Air And Reasonable
comfortable temperature.
2. Secondary Needs or Psychological Needs :
Secondary needs are more vague because they
represent needs of the mind and spirit rather
than of the physical body. Many of the needs
are developed as people mature. Examples, are
needs that pertain to self esteem, sense of
duty, competitiveness, self-assertion and to
giving, belonging and receiving affection.

9. This theory is develop by Abraham Maslow. He
hypothesized that with in every human being there exists a
hierarchy of five needs. These needs are:
1. Physiological: Includes hunger, thirst, shelter, and
other bodily needs.
2. Safety: Includes security and protection from physical
and emotional harm.
3. Social: Includes affection, belongingness, acceptance
and friendship.
4. Esteem: Includes internal esteem factor such as self-
respect, autonomy and achievement and external
esteem factor such as status, recognition and attention.
5. Self-actualization: The drive to become what one is
capable of becoming, includes growth and achieving.

13. This theory was developed by Clayton Alderfer. He
was rework on Maslow’s needs hierarchy theory.

14. 1. Existence Needs: The existence group is concerned
with providing our basic material existence
requirement. They includes the items that Maslow
considered to be physiological and safety needs.
2. Relatedness Needs: The desire we have for
maintaining important interpersonal relationship.
These social and status desires require interaction with
other if they are to be satisfied and they alight with
Maslow's social need and the external component of
Maslow's esteem classification.
3. Growth Needs: An intrinsic desire for personal
development. These include the intrinsic component
from Maslow's esteem category and the characteristics
include under self-actualization.

15. Motivation drives is a product of the cultural
environment in which they live and these drives affect
the way people view their jobs and approach their lives.

16. 1. Achievement motivation: It is a drive some
people have to pursuer and attain goals an
individual with this drive wishes to achieve
objectives and advance up the ladder of success.
2. Afflition Motivation: Affiliation motivation is
a drive to related to people on social basis.
3. Power Motivation: Power motivation is a drive
to influence people and change situation

17.  This theory was developed by psychologist Frederick
Herzberg.
 Definition:
Herzberg investigated the question, what do people
want from their jobs? He asked people to describe in
detail, situation, when they felt exceptionally good and
bad about their jobs? These responses were tabulated
and categorized. It is a two type are given below:
1. Satisfaction facture.
2. Dissatisfaction facture.

18. 1. Achievement.
2. Recognition.
3. Work itself.
4. Responsible.
5. Advancement.
6. Growth.

19. 1. Company policy and administration.
2. Supervision.
3. Relationship with superior.
4. Work conditions.
5. Salary.
6. Relationship with peers.
7. Personal life.
8. Relationship with subordinates.
9. Status.
10. Security.

20. 1. Satisfaction Dissatisfaction.(Traditional View)
2. Satisfaction No Satisfaction.(Herzberg view)
3. No Satisfaction Dissatisfaction.

21.  The data suggest says Herzberg, that, the opposite of
satisfaction is not dissatisfaction, as was traditionally
believed. Removing dissatisfying characteristics from a
job does not necessarily make the job satisfying as
illustrated in exhibit 5-4 Herzberg propose that his
finding indicate the existence of a dual continuum.
The opposite of “satisfaction” is “no satisfaction” and
the opposite of “dissatisfaction” is “no dissatisfaction”.

22.  According to Herzberg if a superior wants to
motivation sub ordinates, he or she should ensure the
factor for satisfaction removes the factor for
dissatisfaction at a time.

23. Any Query

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