all about branding and brand promotion

1. BRANDING
IT IS AN IDENTIFICATION MARK ON THE PRODUCT WHICH DIFFERENCIATES
IT FROM DIFFERENT PRODUCT.
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2. A BRAND IS A NAME OR A TERM OR SYMBOL OR DESIGN USED TO
IDENTIFY GOODS.
A BRAND CAN BE REGISTERED UNDER TRADE AND MERCENTILE MARKS
ACT SO THAT IT BECOMES PEOPERTY OF OWNER AND ENJOY LEGAL
PROTECTION.
SOMETIMES BRAND BECOMES THE GENERIC NAME FOR THE
PRODUCT.EG SURF FOR WASHING POWDER. DAIRY MILK FOR
CHOCOLATE.
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3. TYPES OF BRANDS:
1. SYMBOLS AND MARKS
2. SPECIAL NAMES
3. Name of the producer.
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4. Advantages of branding
1.Consumers identify the
product.
2.Differentiates product from its
competitors
3.Branding is advertising
4.Reduces middlemen
dependence.
5.Uniform standards
6.Prices are fixed by producer
7.Less market research
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5. Essentials for a good Brand
1. Brand name should be
simple, easy to
remember
2. Attractive
3. Utility of the product
4. Cannot be easily copied
5. Time period to gain
popularity
6. Registered and legally
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6. Brand promotion.
• Inform , remind and
persuade present and
potential buyers.
• Create market
• Eliminate competitors
• Regular advertising.
• Positive image of
product
• Brand loyalty.
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7. BRAND LOYALTY vs BRAND EQUITY
 Brand loyalty
 Consumers prefer brand because
they thing its superior.
 Brand equity
 The power and value a brand adds
to its product.
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8. Methods of Branding
1. Advertisment
2. Quality control
3. Publicity
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