Prepared by Vince Rogers & Associates for the eHow.com Business Success Video Series

1. Business Success
Prepared by
Vince Rogers & Associates
for
Demand Studios

2. How to Design
a
Consulting Business
Brochure

3. Sometimes as a consultant it can
be difficult to explain to a
customer specifically what value
you can bring to their business
with just your “elevator pitch”,
your business card or even in a
letter.

4. A well designed
Marketing Brochure for your
Consulting Business
can be the most effective tool a
consultant has available to make an
impression on a potential client and
stand out from the competition

5. An effective brochure for your consulting
business must combine 4 vital elements to
successfully communicate your marketing
message:
• Attractive Images
• Clear Layout
• Simple Folding
• Strong Writing

6. Attractive Images
will be the first thing that catches a
prospects eye and what initially holds
their attention
While images should be eye-catching
they must also be appropriate to the
business that you are promoting

7. The layout of your brochure
must be clear and have a logical flow
that enables it to be read easily
The reader must also be able to
unfold and re-fold the brochure in a
way that makes it easy to use over
and over again

8. The goal of a good brochure
is to communicate a lot of
important information without
using a lot of words
Therefore the writing must be
strong, clear, logical and concise

9. Make sure that your vital contact information is
prominently displayed and easy to read and don’t
forget to include your:
• Mailing address.
• Phone numbers
• Fax number.
• E-Mail address.
• Web Site address.
• and Social Media Information

10. Although you want your brochure to
stand out and be noticed,
you should avoid using any fonts,
graphics or colors
that make the actual content difficult
to read

11. You may decide to design the brochure
for your consulting business yourself
or you may use another company to produce it
In any event, you should pay careful attention
to making sure that you incorporate all of
these elements into making the most effective
marketing brochure possible