This document summarizes a presentation on traditional prospecting versus prospecting through social media. It outlines the key differences between traditional and social media prospecting, how they differ from sales calls, effective social media prospecting tools, tips for creating compelling subject lines for outreach, and additional tips. The target audience for this training is salespeople, business development managers, and others involved in finding and communicating with potential customers to help them better generate new business through an active prospecting process.

1. PRESENTING:
Traditional Prospecting
vs. Prospecting Through
Social Media
H oo sier H o spita l it y Co n f erence
Capture Leads with Legendary Prospecting™

2. Traditional Prospecting vs. Prospecting through Social Media
1 What’s the Difference?:
Traditional Prospecting
Social Media Prospecting
2 The Sales Call vs. Prospecting:
Traditional Prospecting Social Media Prospecting
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3. Seminar Workbook
3 Effective Social Media Prospecting Tools:
4 Creating Compelling Subject Lines:
To:
Cc:
Subject 1:
Subject 2:
Subject 3:
From:
5 Additional Tips:
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4. Why Train Your People How to Prospect?
Making sales calls is much different than finding new clients, let Who Should Attend?
alone finding the right client for your business. You have to find
Because we make great salespeople great prospectors,
the right person to speak with before the sales process even
attendees should include anyone who is actively engaged in
begins. Signature Worldwide’s Legendary Prospecting™
finding and communicating with potential customers:
training encourages business development as a continuous,
• Vice Presidents of Sales
active process. In this half-day or one-day session, attendees
will learn to create the right message and then put it to use • Directors of Sales
with on-the-spot prospecting. • Sales Managers
• Business Development Managers
This “live fire” session allows participants to learn and do with
the expectation that real prospects will reply to their sales • Regional Managers
team members. One director of sales and marketing is already • Account Managers
expecting big results: • Sales Representatives
With clear prospecting guidelines and enhanced communication • Inside/Outside Sales Teams
skills, sales team members will generate new business and gain • Field Sales Representatives
greater penetration with existing clients. • Counter Sales Representatives
Description Learning Objectives
Legendary Prospecting teaches salespeople how to • Search the Internet and identify potential contacts
generate incremental business by finding the right customer • Create effective email communications
and then contacting them in a manner that inspires that • Identify the do’s and don’ts of email prospecting
customer to speak with a sales team member. • Using sensory language when leaving voicemails
• Use the power of the telephone in tandem with the Internet
Order a free sales mystery shopping call today
• Does your sales team know the right answers to customers’ questions?
• Do they identify caller needs and create value before quoting rates?
• Do they ask for the business?
The level of service you provide your prospects does make a difference.
Don’t waste a single opportunity. Contact Amber Anthony Fox (614) 766-5101
or email amberanthonyfox@signatureworldwide.com to take advantage of this offer.
5115 Parkcenter Avenue | Dublin, Ohio 43017 | Phone 800.398.0518 | signatureworldwide.com