CREATING SUCCESSFUL BUSINESS COMMUNICATIONS
Newsletters Enable Your Business to Grow
in Ways Ads Can’t
• Have high credibility
• Have high retention
• Will not be mistaken for junk mail
Successful Internal Newsletters:
• Promote teamwork
• Increase productivity
• Support training initiatives
• Involve readers in organizational activities
• Pave the way for new policies or initiatives
Successful External Newsletters:
• Increase name recognition
• Enhance an organization’s image
• Promote customer loyalty
• Create opportunities for market expansion
• Generate continual feedback from customers
TOP 10 Reason You Should Have a Newsletter
Happy clients and satisfied customers convey that message to their friends and business associates, and
that presents a good image for YOU. Because newsletters generally are read by many more people than
just those who initially receive them, your good image will be widespread.
6) Give your clients and prospects the
opportunity to find out what they may want to
1) Is the most effective, most attractive way
know via Q & A columns.
of getting your message to your current and
7) Are a good way to introduce new services
and products to current and potential clients.
2) Provides valuable information about your
business and services.
8) Are a welcome handout at meetings and
3) Are relevant, timely and welcome, and
remind your clients that you are concerned
9) Are not canned and impersonal and
about their interests.
perceived as junk mail.
4) Restate the benefits your clients receive
by doing business with you.
10) Demonstrate the permanence,
5) Are a dignified subtle way to promote
reliability and consistency of YOU and
PROFESSIONALLY DESIGNED AND WRITTEN MARKETING MATERIALS BOOST
YOUR BOTTOM LINE
Newsletters / Magazines
Hard-hitting, targeted, and enticing to readers on a more personal level. Highly effective
newsletters will enhance your company’s presence in an ever-changing marketplace.
Visually appealing marketing tools that provide specific information on products, services, or other
Company Folders / Corporate Identity
Gives a detailed description of products and services. Reference tools to build and promote the
company’s image as a highly professional organization.
Direct Mail / Response Mechanisms
Provide the feedback to improve or tailor your publication to best serve the needs of your audience.
Professionally profile the financial position of your company for current and potential investors.
Communicate effectively and economically with regularly scheduled electronic newsletters.
Discover the power of an expertly developed Web site that is designed, written and optimized for
Combining Marketing Expertise With Creative Excellence
The long-term success of a publication usually depends on your ability to establish and maintain
your presence through other marketing and communications means. We can help you devise and
implement a complete communication plan that includes your publication as a crucial aspect.
Editorial and Design Services
SUPERIOR DESIGN AND EDITORIAL SERVICES GET THE RESULTS
Just the Right Words
Our talented team of writers, editors, and proofreaders will help polish your message to maximize
the success of your communication pieces. Whether you need an entire custom brochure or
publication written from start to finish or a light edit of material provided by executives, Premier
Marketing Resources offers the right editorial service option.
Creating a "Look" That Communicates
Experienced art directors, graphic designers, and custom illustrators team up to create a powerful
format that showcases your message, reflects the identity of your organization, and maintains
consistency with your overall communications approach.
Our Team Approach Ensures You
Achieve Your Communications Goals
To ensure you get the compelling, eye-catching publications you want, our designers, writers,
editors and communications strategists at the Newsletter Factory utilize a team approach from
the outset of your project. Your input provides the basis for all graphic design, layouts, editorial
content and communications strategies.
COMPLETE TURNKEY OR SELECTED SERVICES
MAKE YOUR LIFE EASIER
Turnkey Services Simplify Projects From Start to Finish
The Newsletter Factory will carry your project from the conceptual stages all the way to the printer,
mail house, or Web server. At your request, the Newsletter Factory will even tabulate audience
response and manage your database.
The Newsletter Factory has successfully helped numerous associations, small businesses, major
companies, nonprofit organizations and Fortune 500 corporations achieve their communications
goals for more than 20 years.
Web Site Design
CREATING A WEB PRESENCE …
The Internet is the most professional, effective, and cost-effective way to reach qualified prospects and
tell them about your business. The majority of your prospective customers or clients will search for your
company online before ever talking to someone in your office.
Your Web site is providing your customer or client a first impression about your company.
The NLF Small Business Solutions
CHOOSE THE NLF NEW BUSINESS PACKAGE THAT BEST FITS YOUR NEEDS
Select a single item or combine essential products. Each component is available individually or in
Logo Development – A professionally designed logo resonates with your target market and sets the
stage for ultimate success. You will receive multiple designs to choose from – each one created to
support your corporate identity within your target market. Following any requested changes and your
final approval, you will receive your logo in digital format for use in print, Internet, and video
Corporate Identity – Accurately conveying your company’s personality and core principals represents
a key element of success. You must clearly establish your corporate identity in order to ensure that
future marketing and branding efforts remain consistent and effective.
Stationery & Business Cards – Every business needs these basics of everyday communication to gain
respect in the marketplace. You can select materials in two or four colors. Templates include business
letterhead, mailing label, and fax cover sheet in electronic and PDF formats.
The PMR Small Business Solutions
Presentation Folders – An attention-getting presentation folder reinforces your company’s image and
provides an ideal vehicle for organizing proposals, corporate background information, and every other
document a client will ever need. Your folder will have a single pocket and will accommodate a business
card. Printing it on heavy 120-pound premium cover stock gives it the highest level of rigidity and
creates the perception of extremely high quality.
Company Brochures – Effectively conveying your products, services, and value proposition in a well-
crafted company brochure generates enthusiasm and interest within your preferred audience. When
printed as a tri-fold on premium 100-pound cover stock, your professionally designed and written
brochure will provide an excellent introduction to your company.
Internet Presence (Web Site Startup) – Today’s companies need a powerful Internet presence to
legitimize themselves to prospects and clients. A basic Web site should consist of a home page, contact
page, company history, and listing of products or services. Additional pages are available if needed.
Reader Response Mechanisms
MEASURING RESPONSE HELPS YOU COMMUNICATE MORE EFFECTIVELY IN
Among other things, regular reader surveys will help you:
• Make your publication more interesting by identifying topics about which your
readers would like additional information.
• Improve the effectiveness of your publication's design by identifying the design
elements with the greatest appeal for your audience.
• Give your readers a greater sense of "ownership" in the publication by making changes that show
readers their opinions count.
The response specialists at Premier Marketing Resources will help you develop the best way to measure
your publication's effectiveness. At your request, we'll also develop and maintain your response
database, tabulate returns, provide comprehensive reports detailing the type of response that your
publication generated, and even suggest ways of improving readership based on reader response.
What do you want your
newsletter to accomplish?
This type of newsletter is frequently used by businesses to promote a product or service. It is also
known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or
Prospective customers free of charge. Although not a sales pitch, the promotional newsletter does strive
to turn prospects into customers and customers into repeat customers.
Examples of this type of newsletter are customer newsletters, club newsletters, employee newsletters,
Church newsletters, and alumni newsletters. They focus on the shared interests of the target audience.
Typically distributed at no charge, some organizations may send newsletters only to paid members.
Usually subscription-based, these newsletters generally focus on a specific topic and the recipient is
Someone who has specifically requested the information in the newsletter and is willing to pay for the
Some newsletters may have characteristics of more than one group.
Building Customer Loyalty
"A good newsletter keeps you in front of your customers, adds value to your services, establishes your
expertise and credibility, and saves you valuable selling time," says Elaine Floyd, author, speaker and
newsletter expert extraordinaire.
CUSTOMER LOYALTY BUILDING IS POWERFUL. AND INFORMATIVE NEWSLETTERS
CAN BE THE MOST POWERFUL TOOL IN YOUR SALES TOOLBOX.
• Do you have good customers you'd like to stay in touch with without interrupting them with phone
calls or visits?
• Is your product or service line changing quickly?
• Do some of your best customers not know about your latest product offerings and how each one
benefits them? Or have you heard your customers say, "I didn't know you did that?"
• Do your customers like hearing stories of businesses similar to theirs and how they've been
• Can you share information that saves your customer's time and money, helps them get more business
or prepares them for the future?
If you answered "yes" to any of these questions, then you needed a newsletter
What other CEO’s are saying about newsletters …
"Custom publishing is becoming a preferred way for companies to communicate with their customers,"
Says Chris McMurry, Custom Publishing Council Chairman "And that's the reason nearly every
[company] is doing it.”
A STUDY CONDUCTED BY THE CUSTOM PUBLISHING COUNCIL, "EFFECTIVENESS OF CUSTOM
PUBLICATIONS: A STUDY ON HOW CONSUMERS RESPOND TO CUSTOM PUBLICATIONS," REVEALS THAT 64
PERCENT OF CONSUMERS AND 67 PERCENT OF BUSINESS PROFESSIONALS WHO ARE REGULAR READERS
OF A CUSTOM PUBLICATION HEAVILY CONSUME THE CONTENT, MEANING THEY READ THE BOOK COVER TO
COVER OR SOME PAGES IN DETAIL, AND PICK IT UP AN AVERAGE OF TWO TIMES BEFORE FINISHING IT.
The research even finds that nearly 40 percent of those who receive a custom publication retain it or
pass it along to additional readers, another key indication of the high value a reader places on any
magazine or newsletter.
MILLWARD BROWN REPORTS THAT CUSTOMER PUBLICATIONS FORM STRONGER BRAND RELATIONSHIPS.
BRAND LOYALTY INCREASES BY A THIRD. MORE SPECIFICALLY A CUSTOMER PUBLICATION CAN BE USED TO
ESTABLISH A DESIRED BRAND IMAGE OR POSITIONING.
What our clients are saying …
I GEORGIA PACIFIC ARTICLE! ALSO, I'M VERY HAPPY THAT YOU INCLUDED A
LOVE THE CHANGES TO THE
PICTURE OF RICHARD MEIER. THE INITIATIVE AND ATTENTION TO DETAIL IS VERY MUCH APPRECIATED.
AGAIN, THANKS FOR ALL YOUR HELP!
– RIDGELEY STANDARD, CORPORATE ENVIRONMENTS
This will definitely be our best newsletter ever! And I don’t know who did it, but that layout of the Bring
it On article and pictures is fantastic, as is the entire newsletter. I just can't wait for it to arrive in
mailboxes! I love you guys. You are the best. Thank you SO much!
- Mary Campbell, Brain Tumor Foundation for Children
I APPRECIATE ALL THE ADDED TOUCHES AND THOUGHT THAT GOES INTO THIS NEWSLETTER. YOU GUYS DO
A GREAT JOB. IF YOU EVER NEED A REFERENCE, LET ME KNOW.
– ROBERT MEYER, CHAMBERLIN EDMONDS
Thanks for those kind words about our Thomas Concrete newsletter. It is really a collaboration between
The Newsletter Factory and myself. We've developed an excellent working relationship through the
years to produce such fine newsletters with each edition. Their parent company is Premier Marketing
- Gwendolyn C. Chandler, Thomas Concrete of Georgia Inc.
1775 The Exchange, Suite 300 • Atlanta, GA 30339
770.955.1600 • Fax 770.955.3313