Here's my presentation on the Do's & Don'ts of Copywriting in the recently-concluded DashCon 2022: A Digital Marketing Conference. #copywriting #digitalmarketing #conference

1. Do's and Don'ts
of Copywriting
Gab Billones
Digital Marketing Consultant

2. Good copywriting can be a critical
part of informing customers about a
business and encouraging them to
purchase from that business.

3. What is
copywriting?
Copywriting is a type of writing designed for sales and marketing purposes.
Copywriting may explicitly call for a sale, but it can also focus on other
aspects of marketing, like establishing a brand or raising awareness about
upcoming products or services.
Examples of copywriting include advertisements in magazines,
newspapers, blogs, social media posts, webpages and audio or video
scripts.

4. Copywriting strengthens your brand image. The copy
consumers find within your different marketing materials
make or break their impression of you. Quality copywriting
enhances your brand message and image, allowing you to be
desirable to your target audience's point of view.
Why Copywriting is
Important?

5. 5 Copywriting Do’s for
every professional
Know Your Audience
Have a Clear CTA
Use Graphics and Color to Highlight Points
Write For Quick Readers
Explain Benefits Over Features
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6. Know Your Audience
1
You have to know your audience so well that you can produce and
compose your copy directly to audience personas. Without research,
you cannot make claims that you know your audience. Study the
audience anyway, even though you are part of the demographic.

7. Have a Clear CTA
2
Each copy you write needs to have a simple call to action (CTA) located
in a position where it can be seen by people. It has to leap off the page
and push the reader to respond.
No one is going to bother about your brand or do anything unless your
CTA is not transparent and visible.

8. Use Graphics and Color to
Highlight Points
3
When it comes to efficient copywriting, graphics are your buddy. You
can use an arrow, a red circle, or something that you don’t want your
audience to miss to emphasize words, then you should.
But at the same time, make sure the template is tidy, with graphics and
color, and point out significant words and phrases.

9. Write For Quick Readers
4
Readers read vertically, not horizontally, as individuals read copies
online.
To build a path for the eye to follow, it is critical that you use different
fonts, bold, italics, and bullets, along with colors and graphics. If your
bulleted words, headline words, and subheadline phrases are well
thought out, simply by scanning, anyone will get the idea.

10. Explain Benefits Over Features
5
Understanding your products' features allows you to present their
benefits accurately and persuasively. Customers respond to
enthusiastic sales staff who are passionate about their products and
eager to share the benefits with them.

11. 5 Copywriting Don’ts
for every professional
Don’t Write for Everyone
Don’t write incomplete copies
Don’t use same types of content
Don’t exaggerate
Don’t make grammatical mistakes
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12. Don’t Write for Everyone
1
You should write for a small subset of your entire audience. Much like
you had to target your audience, you need to target your subscribers
and compose for just the active portion of your audience.

13. Don’t write incomplete copies
2
Say what you think. Your audience would not be reading between the
lines. If there is a particular advantage to your product or service, say
so. They won’t know if you don’t say so.

14. Don’t use same types of
content
3
The days are over when you just use text on your website, blog, or
sales pages. To get your point across more clearly, you need to use
various forms of content, such as video, podcasts, graphics and text.

15. Don’t exaggerate
4
Be clear and precise. Don’t stretch your content to make it look cool.
You can in fact make your copy look amazing if you keep it short, on
point and crisp.

16. Don’t make grammatical
mistakes
5
Grammatical mistakes are a big turn off. Use right grammar and
proofread it quite a few times.

17. Any Questions?

18. Facebook: Gab Billones
Twitter: @Gab_Billones
Instagram: @gabbillones
Website: gabbillones.com
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