If it's time to build (or rebuild) awareness of your brand – here are 5 tips to consider.

1. TIPS FOR BUILDING
BRAND AWARENESS
5
Let’s face it – if your brand isn’t getting enough exposure
with your target audience, you’re in trouble. It may be
time to build (or rebuild) awareness of your brand – here
are a few things to consider.
1. DEVELOP A CLEAR, CONSISTENT
BRAND MESSAGE AND USE IT
Send it out and update all company
communications such as pr releases, email
signatures, collateral, your LinkedIn corporate
page, Facebook, etc.
2. HAVE A DISTINCTIVE LOGO
Create a design that effectively represents
your company’s values and character. It
should also be easily recognizable.
3. STAND OUT FROM THE CROWD
Differentiating yourself from competitors is crucial
in convincing prospects to buy from you instead
of someone else. Understand the needs of your
target audience and position yourself as the go-to
source. Create content that answers questions
and provides helpful information at all stages of
the prospects’ sales journey. Share this information
through blogs, white papers, infographics, social
media and video. But remember– TELL, DON’T SELL.
4. DON’T BREAK YOUR PROMISE
A brand is really a promise that the company will meet (or ideally
exceed) customers’ expectations. Establishing a consistent
customer experience is an effective way to differentiate you from
the competition.
5. INCREASE EXPOSURE
• Update your website and include the new logo
& message
• Let your customers know via direct marketing
(email and snail mail)
• Let everyone know about your new logo & message
• Post regularly in your social media channels
• Blog
• Post a press release via Newswire, LinkedIn and all of
your networking associates
• Update your LinkedIn personal and corporate pages
brand
message
XYZ
COMPANY
IN THE END, IT ALL COMES DOWN TO BUILDING CREDIBILITY AND TRUST.
strategic marketing by design
XYZ
COMPANY
stroudassociates.com