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Business Success 4


Published on

Prepared by
Vince Rogers & Associates
for the
Business Success Video Series

Published in: Business, Education
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Business Success 4

  1. 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
  2. 2. How to Make a CustomerFeel Welcomed
  3. 3. Businesses that focus on providing aPositive Customer Experience are the most likely to experience Long-Term Success
  4. 4. Companies that do a good job ofSatisfying Customers focus on the Customer’s Needs
  5. 5. The goals of your marketing efforts should be to Create Initial Awareness with potential customers After they are Converted into Actual Customers the company should then seek toCultivate a Long Term Relationship
  6. 6. The goal of gaining a Satisfied Customer should be to convert them into aLife-Long Loyal Customer
  7. 7. The first step tocreating a satisfied customer is Providing a Quality Product or Service that Delivers Value that the customer expected
  8. 8. How do you know whether the customer is satisfied with your product or service? Make sure that you have a system in place to gain feedback from satisfied and dissatisfied customersThis system will provide crucial information that will help you to provide great customer service
  9. 9. What do you dowhen the product or service initially falls short of the customers expectations? You have to make it right as soon as possibleResolving customer dissatisfaction is one of the best ways to earn long-term customer loyalty
  10. 10. What do you do when your product or service meets the customers expectations?Rewarding satisfied customers is equally as important as being responsive to dissatisfied customers Whether it be referral bonuses, repeatcustomer discounts or just a sincere thank you letter, making customers feel appreciated is the key to creating loyal customers
  11. 11. Making a Customer Feel Welcomed, Appreciated and Valued can turn them into more than just a repeat customer Satisfied customers become “Brand Ambassadors”who will advocate for your brand to their friends and family, which will magnify your company’s marketing efforts