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Personal Branding presentation


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This presentation provides some tips for personal branding and marketing for the job seeker.

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Personal Branding presentation

  1. 1. Personal Branding & Marketing David Hall, PMP 8/4/09
  2. 2. Agenda <ul><li>Definition of “Branding” </li></ul><ul><li>Examples of brands </li></ul><ul><li>How does the branding concept apply to the job seeker? </li></ul><ul><li>Creation of your personal brand </li></ul><ul><li>The integrated marketing approach </li></ul><ul><ul><li>Elevator pitch </li></ul></ul><ul><ul><li>Personal business cards </li></ul></ul><ul><ul><li>Other physical marketing “pieces” </li></ul></ul><ul><ul><li>“ Virtual/Electronic” marketing </li></ul></ul><ul><li>Summary/Q&A </li></ul>
  3. 3. What is a Brand? <ul><li>A brand is a name or trademark connected with a product or producer. - The American Heritage Dictionary of the English Language, Fourth Edition . 2004. </li></ul><ul><li>People engaged in successful branding create the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. </li></ul><ul><li>A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. </li></ul>
  4. 4. Examples <ul><li>“Where’s The Beef?” </li></ul><ul><li>“It Takes a Licking and Keeps on Ticking.” </li></ul><ul><li>“The Company You Keep…” </li></ul><ul><li>“Have It Your Way…” </li></ul><ul><li>“The Ultimate Driving Machine…” </li></ul><ul><li>“Don’t Leave Home Without It…” </li></ul><ul><li>“Just Do It…” </li></ul><ul><li>“Leave The Driving To Us…” </li></ul>
  5. 5. How does this apply to the job seeker? <ul><li>Like it or not, we are all salespeople now </li></ul><ul><li>The brand creation helps focus your needs, desires and efforts </li></ul><ul><li>Your Unique Selling Proposition and Brand separates you from all the other people who have similar backgrounds, training and experience </li></ul><ul><li>Forms the basis for your communication </li></ul>
  6. 6. Brand Creation <ul><li>What is your passion? </li></ul><ul><li>What do you enjoy? </li></ul><ul><li>What are you good at doing or creating? </li></ul><ul><li>Do your spouse, friends and children agree? </li></ul><ul><li>How can you use these talents, skills and passions to help others or add value to an organization? </li></ul><ul><li>Create your Unique Selling Proposition </li></ul>
  7. 7. Things to remember once your brand is created <ul><li>Leverage your brand, everything you do can provide opportunities to spread your message </li></ul><ul><li>Be consistent with your communication, avoid a confusing message </li></ul><ul><li>Increase your visibility by volunteering, attending trade conferences and other events </li></ul><ul><li>Solicit feedback on all aspects of your marketing plan </li></ul><ul><li>Update and refine your brand throughout your career, it is not a one-time effort </li></ul>
  8. 8. The Elevator Pitch <ul><li>One of the most effective ways to express your Unique Selling Proposition and Passion </li></ul><ul><li>It consists of four parts </li></ul><ul><ul><li>Action Phrase- The “Hook” </li></ul></ul><ul><ul><li>What You Do- Provide Specifics to the hook </li></ul></ul><ul><ul><li>Specific Impact(s)- Quantify the results </li></ul></ul><ul><ul><li>A Call To Action- How can the recipient help? </li></ul></ul><ul><li>Run your Elevator Pitch by family and friends to make sure it reflects the real you </li></ul><ul><li>Once the pitch is developed- practice, practice, practice… </li></ul>
  9. 9. The Elevator Pitch <ul><li>Action phrase </li></ul><ul><li>I help organizations plan and execute flawlessly. </li></ul><ul><li>What I do </li></ul><ul><li>I build relationships, design and improve processes to maximize profits by decreasing time to market for equipment, services and products. </li></ul><ul><li>Specific impact </li></ul><ul><li>Teams for which I have utilized these skills in the past have increased productivity by 20% while decreasing costs by 30%. </li></ul><ul><li>Call to action </li></ul><ul><li>I would appreciate your help in contacting individuals at Solarworld, Vestas or Iberdrola who have or are considering projects for which they desire to surpass their goals. </li></ul>
  10. 10. Business card basics <ul><li>Do: </li></ul><ul><li>Define and refine your message </li></ul><ul><li>Select a professional design </li></ul><ul><li>Include enough information for contacts to be able to reach you in different media </li></ul><ul><li>Be careful about paper selection and finish </li></ul><ul><li>Allow room for notes for you and receivers </li></ul><ul><li>Emboss if you can afford it </li></ul>
  11. 11. Business card basics <ul><li>Don’t: </li></ul><ul><li>Be cheap! $5 makes a difference! </li></ul><ul><li>Use perforated sheets </li></ul><ul><li>Feature too much information or have distracting content </li></ul><ul><li>Feature a photograph </li></ul><ul><li>Specify a coating that may result in smeared ink </li></ul><ul><li>Be afraid to spend a little more, this may be the one item that people keep! </li></ul>
  12. 12. Resources <ul><li>Vistaprint- http://www.vistaprint.com </li></ul><ul><li>Overnight Prints- http://www. overnightprints .com </li></ul><ul><li>Free Printable Business Cards- http://www. freeprintablebusinesscards .net/ </li></ul><ul><li>Office Depot- http://www. officedepot .com/a/browse/business-cards/N=5+2949/ </li></ul><ul><li>The UPS Store- http://theupsstore-0826. easycarddesigner .com/ </li></ul><ul><li>Printing Solution- http://www. printingsolns .com/ </li></ul>
  13. 13. Examples Front Back
  14. 14. Other Marketing Pieces Note Cards Letterhead
  15. 15. Virtual/Electronic Marketing <ul><li>Extend your brand to every possible communication channel </li></ul><ul><ul><li>LinkedIn profile </li></ul></ul><ul><ul><li>Facebook profile and homepage </li></ul></ul><ul><ul><li>Personal webpage </li></ul></ul><ul><ul><li>On-line groups (Yahoo, LinkedIn, etc.) </li></ul></ul><ul><ul><li>Voicemail message </li></ul></ul><ul><ul><li>Others??? </li></ul></ul>
  16. 16. Summary <ul><li>What is “Branding” </li></ul><ul><li>The personal brand creation process </li></ul><ul><li>The integrated marketing approach </li></ul><ul><ul><li>Elevator pitch </li></ul></ul><ul><ul><li>Personal business cards & resources </li></ul></ul><ul><ul><li>Other physical marketing “pieces” </li></ul></ul><ul><ul><li>“ Virtual/Electronic” marketing </li></ul></ul>
  17. 17. Questions/Discussion