#leaflet #pictures #photography #readability #calltoaction #coatedpaper #uncoatedpaper #texturedfinish #mattfinish #brand DESIGN TIPS FOR A FIRST-CLASS EVENT LEAFLET BY RUSH HOUR PRINTING AND GRAPHICS

1. #leaflet #pictures #photography #readability #calltoaction #coatedpaper #uncoatedpaper
#texturedfinish #mattfinish #brand
DESIGN TIPS FOR A FIRST-CLASS EVENT LEAFLET
If you want a cost-effective and an easily distributed way of promoting an effective marketing
message, then printed leaflets are the way to go. A well designed and formatted leaflet combined
with a high quality printed finish goes a long way to give you a competitive edge regardless of
your type of business.
At Rush Hour Printing and Graphics, we pride ourselves in great experience and expertise in
producing high end leaflets. Here we have compiled a list of simple but important design tips for
your leaflets that will ensure you get high returns from marketing events as well as leaflet
distributions whether it is hand delivery, direct mail or community forums.
1. Text layout and readability
The goal of your leaflet is to give your potential customers the image of a professional and
confident company or brand. The message needs to be clearly communicated and easy to read.
Choose a font that is smart and readable with a suitable text size and more importantly, a high
contrast between the text color and that of the leaflet’s background in order to consider those
with visual impairments. The structure of your sentence is also important especially if you use
short, snappy and catchy statements.
2. Use the space to the best advantage
A printed leaflet should be pleasing to the eye; therefore, the content should be laid out in a
manner that communicates the professionalism of your business. While the leaflet’s full space
should be utilized, don’t be boring; use the design elements to decorate rather than complicate.
3. Pictures and photography
There is logic behind the saying ‘a picture speaks louder than words’. Appropriate use of
imagery on your leaflet can not only further communicate your intended message but also bring
your printed leaflets to life. Ensure your image is well thought out and completely relevant to

2. your business. Also, the image should be of excellent resolution for print so that you can get a
clear printed result.
4. Include a call to action
Always include a call to action that directs your potential customers on what to do, such as
visiting your website or phoning a number to speak to someone on your team or even to place an
order. You can include a discount code or offer to encourage your customers to take action and
this way you can also track the impact and success of your leaflet as well as helping you learn on
ways you can improve your sales.
5. Print quality is of crucial importance
Now that your design leaflet is clear and impactful, you need to ensure that the finished printed
result is of high quality. This means it is crisp and dazzling with a matching paper stock that is
premium and of high quality. At Rush Hour Printing and Graphics, we have different printing
design options you can choose from to make your leaflet stand out. Whether it is coated or
uncoated paper with silk, textured or matt finish, die-cut or unusual shape, we guarantee you will
make get the optimum benefits from your leaflet.