Social Media Clean-Up...I\’m on LinkedIn, Twitter, and Facebook... Now What?

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Presentation on social media given to the Sac State Chapter of the American Marketing Association on December 6th, 2011.

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Social Media Clean-Up...I\’m on LinkedIn, Twitter, and Facebook... Now What?

  1. 1. Did You Know? <ul><li>Sacramento is the #4 city for Twitter? </li></ul><ul><li>90% of people know at least 1 social network site? </li></ul><ul><li>78% trust peer recommendations, while only 14% trust ads? (word of mouth) </li></ul><ul><li>If Facebook were a country, it’d be the world’s 3 rd largest? </li></ul><ul><li>The average Facebook user spends 55 minutes a day there? </li></ul><ul><li>There are 100 million users accessing Facebook through a mobile device? </li></ul>
  2. 2. Did You Know? <ul><li>Visiting a social site is the 4th most popular online activity - ahead of checking personal email? </li></ul><ul><li>Fan pages have supplanted websites as the primary way businesses interact with customers? </li></ul><ul><li>More than 600 million searches happen on Twitter every day? </li></ul>
  3. 3. Did You Know? Bottom line….
  4. 4. Did You Know? … .Social media is word of mouth on steroids!
  5. 5. Social Media Clean Up… or…
  6. 6. “ I’m on Twitter, Facebook, and LinkedIn…Now What?”
  7. 7. Social Media Tips <ul><li>Developing and Reinforcing your Brand </li></ul><ul><li>Bringing Value </li></ul><ul><li>Developing a LinkedIn/Twitter/Facebook Profile to which People Are Drawn </li></ul><ul><li>Tips for Success </li></ul><ul><li>Questions </li></ul>
  8. 8. Developing and Reinforcing Your Brand <ul><li>Great opportunity! </li></ul><ul><li>You can be anything you want to be – be THE expert </li></ul><ul><li>Once you select…Stay there…Consistency is key </li></ul><ul><li>Brand should carry over to all aspects of your online presence (exception) </li></ul><ul><li>Create your “sound bite” (elevator speech) </li></ul><ul><li>Use with bios, summaries, blurbs on all platforms </li></ul><ul><li>CONSISTENCY!!!!! </li></ul>
  9. 9. Bringing Value <ul><li>Consistent with your brand </li></ul><ul><li>Stay positive…NEVER any “poor me” posts </li></ul><ul><li>Quotes – a great “fallback” Search for the “right” ones </li></ul><ul><li>NO, NO, NO, NO direct sells </li></ul><ul><li>Use lay language, content for laypeople (Facebook and LinkedIn) </li></ul><ul><li>Jargon expected and respected within your group </li></ul>
  10. 10. Bringing Value <ul><li>Like and Unlike Groups </li></ul><ul><li>Blog, blog, blog, blog </li></ul><ul><li>Shake hands and kiss babies! </li></ul><ul><li>If on a career search, advertise? </li></ul><ul><li>When connecting, always include a note (exception is Twitter) </li></ul><ul><li>When accepting, always include a note – “Please let me know if can do anything for you.” “How may I be of value to you?” </li></ul><ul><li>Exception – Twitter… I hate auto-replies!! </li></ul>
  11. 11. Bringing Value <ul><li>Choose good source material </li></ul><ul><li>Digg </li></ul><ul><li>Mashable! </li></ul><ul><li>The Social Media Guide </li></ul><ul><li>Alltop </li></ul><ul><li>News sites </li></ul><ul><li>Industry sites </li></ul><ul><li>RSS feeds (Yahoo!, Google, etc) </li></ul><ul><li>Other news feeds (My6Sense, Fluent News) </li></ul>
  12. 12. Developing Good Profiles <ul><li>LinkedIn – THE first step for business </li></ul><ul><li>Twitter – Next step…draw people to your website and LinkedIn profile </li></ul><ul><li>Facebook – Show a well-rounded side. People do business with people they know and like </li></ul>
  13. 13. General Guidelines <ul><li>Engage with others </li></ul><ul><li>Reciprocity </li></ul><ul><li>Stay away from the Big 3 – Religion (unless you’re clergy and that’s part of your brand), Politics (unless you’re a politician - even then be careful), and Sex (unless you’re a …well…) </li></ul><ul><li>Update often </li></ul><ul><li>Keep private things private </li></ul>
  14. 14. General Guidelines <ul><li>“ Love” your followers </li></ul><ul><li>Give to get </li></ul><ul><li>If you ask people to look at a website, blog, or anything else, give a COMPELLING reason </li></ul><ul><li>Do not directly push your service or product…Set the stage, then be there for the solution, have others do it on your page (sincerely) </li></ul><ul><li>I-N-T-E-R-A-C-T (There must be a back-and-forth) </li></ul><ul><li>Pictures of YOU on profiles are MY preference (as opposed to logos, pets, etc) </li></ul>
  15. 15. LinkedIn <ul><li>Where it all starts for business </li></ul><ul><li>My profile as an example </li></ul><ul><li>Sell you </li></ul><ul><li>Link to your profile on resumes and signature blocks </li></ul><ul><li>Memorable url </li></ul><ul><li>Max out your groups (50) </li></ul><ul><li>Link to blog, website, Twitter </li></ul><ul><li>Lots or few followers </li></ul><ul><li>Recommendations – be careful </li></ul>
  16. 16. Twitter <ul><li>Reciprocal follow – IF there’s value </li></ul><ul><li>Learn and use hashtags # </li></ul><ul><li>Look for: number of follower/followed; # of tweets, RT’s; signs of interaction (@) </li></ul><ul><li>Good, brand-reinforcing bio </li></ul><ul><li>#FollowFriday </li></ul><ul><li>Draw people to your “stuff” with targeted marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers) </li></ul><ul><li>Be witty… </li></ul><ul><li>Link to LinkedIn/Facebook? Pros and Cons </li></ul>
  17. 17. Facebook <ul><li>The “Final Frontier” </li></ul><ul><li>Great opportunity to show the real you </li></ul><ul><li>Pics of family, pets, etc </li></ul><ul><li>Go easy on the Farmville, etc </li></ul><ul><li>Stay brand consistent, but remember your audience </li></ul><ul><li>Post compelling, good-to-know stuff </li></ul><ul><li>Personal v Business page – I combine </li></ul><ul><li>If you have a business page, have a personal one as well </li></ul>
  18. 18. Other Platforms <ul><li>YouTube </li></ul><ul><li>Google + </li></ul><ul><li>About Me </li></ul><ul><li>Plaxo </li></ul><ul><li>Google Profile </li></ul><ul><li>Naymz </li></ul><ul><li>Beebo </li></ul><ul><li>Google Buzz </li></ul><ul><li>Yada, yada, yada </li></ul>
  19. 19. Summary <ul><li>Social media is here to stay </li></ul><ul><li>LinkedIn, Twitter, and Facebook are the biggies </li></ul><ul><li>Proper branding and bringing value brings people to you </li></ul><ul><li>Show a personal side </li></ul><ul><li>Stay away from the Big 3 </li></ul><ul><li>Love your followers </li></ul><ul><li>Be consistent </li></ul>
  20. 20. Social Media Tips Questions?
  21. 21. Follow Me <ul><li>Facebook: http:// www.facebook.com/TonyGatesPublic </li></ul><ul><li>Twitter: </li></ul><ul><li>http://www.twitter.com/tonygates44 </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/tonygates44 </li></ul><ul><li>My Blog on Sales and Leadership: http://www.thatsthepoint44.blogspot.com </li></ul>

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