Moonah Bootstrap Class 03 Summer2007


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Moonah Bootstrap Class 03 Summer2007

  1. 1. Webinar #3 Social Media and Virtual Worlds Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 What's going on here? I'm so bulgy.
  2. 2. Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
  3. 3. Conference Logistics <ul><li>You can mute your phone with *6 </li></ul><ul><li>You can unmute your phone with *7 </li></ul><ul><li>If you have a question, type it into the chat </li></ul><ul><li>Questions will be answered throughout the Webinar at various points </li></ul>
  4. 4. First of all… <ul><li>… any questions from last session? </li></ul><ul><li>??? </li></ul>
  5. 5. Myspace – The Good <ul><li>Some bands have had amazing success using myspace </li></ul><ul><li>Super-easy to set-up initially, just about anyone can do it </li></ul><ul><li>Still has HUGE numbers even though it has lost a bit of ground to Facebook </li></ul>
  6. 6. Myspace – The Bad <ul><li>Adding friends and other activities time consuming </li></ul><ul><li>Site is often slow or down </li></ul><ul><li>Just ‘cus you have 6000 “friends” doesn’t mean they really like you! </li></ul>
  7. 7. Myspace – The Ugly <ul><li>‘ Nuff said </li></ul>
  8. 8. Facebook <ul><li>Facebook </li></ul><ul><ul><li>Similar to myspace , more oriented on “friends” than music </li></ul></ul><ul><ul><li>You can set-up a group as a “fan club” </li></ul></ul><ul><ul><li>Events are much easier to set-up and promote than myspace </li></ul></ul>
  9. 9. Favourite Music in Facebook <ul><li>Add yourself to your “ Favourite Music ” on Facebook </li></ul><ul><li>Encourage others to do the same </li></ul>
  10. 10. iLike on Facebook <ul><li>Facebook doesn’t have music play built into the system, BUT… </li></ul><ul><li>The “iLike” music application is one of the most popular on Facebook </li></ul><ul><li>On your profile page, click “Edit” beside applications and then “ Browse More ” </li></ul>
  11. 11. & iLike <ul><li>To get listed in iLike on Facebook: </li></ul><ul><ul><li>Create a profile on </li></ul></ul><ul><ul><li>Download the iLike plugin for iTunes </li></ul></ul><ul><ul><li>Play some of your music in iTunes </li></ul></ul><ul><li>For more details, go to and check out the “For musicians” link at the bottom of the page </li></ul>
  12. 12. Additional sites <ul><li>Virb </li></ul><ul><ul><li>A bit like Facebook, but more focused on entertainment content such as music </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li>Tracks everything the users plays , creates “neighborhoods” based on similar preferences </li></ul></ul><ul><ul><li> </li></ul></ul>
  13. 13. Also.. <ul><li>Look for online communities that support the kind of music you are promoting </li></ul><ul><li>Look for local sites with community forums </li></ul><ul><ul><li>In Canada, the forums on are very active </li></ul></ul><ul><li>Find out where the fans of the genre hang out online , make yourself part of the community </li></ul>
  14. 14. Creating an Artist Blog <ul><li>A great way to connect with fans </li></ul><ul><li>Regular, shorter entries better than occasional long ones </li></ul><ul><li>Entries from band members preferable to managers, roadies, etc. </li></ul><ul><ul><li>but having BOTH is great! </li></ul></ul><ul><li>Try to integrate with existing site rather than a separate site </li></ul>
  15. 15. Review Blogs <ul><li>Find ones that are appropriate to the bands you are working with </li></ul><ul><li>ALWAYS take reviews and comments with a grain of salt </li></ul>
  16. 16. What’s a Podcast? <ul><li>Blog (with RSS feed) </li></ul><ul><li>+ </li></ul><ul><li>MP3s (or other media file) </li></ul><ul><li>= </li></ul><ul><li>Podcast! </li></ul>A rough translation from the original Geek: An audio feed anyone can subscribe to through iTunes or other software that downloads each new episode automatically when comes out
  17. 17. Get on Podcasts! <ul><li>Get music on the Podsafe Music Network </li></ul><ul><ul><li> </li></ul></ul><ul><li>Like review blogs, look for ones that are appropriate </li></ul><ul><ul><li>Check out </li></ul></ul><ul><li>Dave Jackson’s free guide at </li></ul>
  18. 18. Creating your own podcast? <ul><li>Great, BUT: </li></ul><ul><ul><li>It’s lots of work </li></ul></ul><ul><ul><li>It does require some technical knowledge , especially to set-up at first </li></ul></ul><ul><ul><li>It’s not for everyone </li></ul></ul><ul><li>Bands or labels could join together and share the effort </li></ul>
  19. 19. Internet Radio <ul><li>Different than podcast because it usually a live stream as opposed to a download </li></ul><ul><li> probably the best known site </li></ul><ul><li>Like podcasts, best bet is to find stations that play your style and promote to them directly </li></ul>
  20. 20. Video <ul><li>Posting videos on YouTube and similar sites a great way to promote </li></ul><ul><li>Doesn’t have to be a $100,000 music video </li></ul>
  21. 21. Live from Your Basement! <ul><li>Virtual concerts from anywhere via streaming audio, video or even virtual worlds such as Second Life </li></ul><ul><li>Advanced stuff, but could be the wave of the future… </li></ul>
  22. 22. Final Thoughts <ul><li>Be selective & understand what you’re doing! </li></ul><ul><ul><li>Work on the things that make sense for the kind of music you’re promoting and your skills </li></ul></ul><ul><ul><li>Don’t bite off more than you can chew ! </li></ul></ul>Lisa: Wow, Dad, you're surfing like a pro! Homer: Oh, yeah! I'm betting on Jai-alai in the Cayman Islands, I invested in something called &quot;News Corp&quot;... Lisa: Dad, that's Fox! Homer: Aaah! Undo! Undo!
  23. 23. Thanks!