Exabytes eCommerce Conference 2014 Social Media Analysis by Marcus Foon (Google Business Group Malaysia)

1. Intro: About 12v.com.my
• Requirements
• Expectations
• Offline to Online
• The Hype
• Traffic, SEO & Data
• Action Plan
Q&A

4. Requirements

5. Treat it like a real business.

6. Sourcing & Inventory

9. Logistics

10. Building
Trust

11. Customer Service

12. Dear Ammie,
The shoes arrived today and I am speechless!
First, they are even more gorgeous in person.
Second, they fit like a glove. Just perfect. I
have never owned a pair of shoes this
special.
I started crying when I put them on. I felt
like a princess!
Thank you so so much. I will send you
pictures with the dress.
You are amazing!!"
Best,
Molly M. – Montana, USA

14. Offline to Online

15. Expectations

18. Know what you want…

19. Search Engine Optimization

20. Traffic

21. Time to
Act!