Digital and Emerging Media course assignment

1. Mini Website Audit By Jaspreet Kaur

2. Business
Awareness
Tools
Successful Ways
• YouTube
• Facebook
• Website ( Easy to Navigate, creative)
Unsuccessful way
• Instagram (less followers compared to other tools, lack
of right images, Seems like forcing to buy)
• Twitter (Needs improvement in tweets, the images or
memes used in tweets look like just for fun).
• Updated information is needed on all the tools used.

3. Message
Delivery
Consistency
• High Consistency of message with quotes on social
media.
• Message is clear which is selling phone plans.
• But No history of company on website.
• What means company without number?
• The graphics needs to be improved.
• It only looks like someone is casually choosing them.
• Quotes can only bring people to your website not to buy
the plans.

4. Key Audiences
• low income people.
• People who want to spend less on phones like Students,
Seniors.
• Key messages: customization phone plans, less costs, all
over Canada network coverage, 24/7 online community
to help.
• The public mobile has reached it is audience with
somewhat right message but needs improvement.
• Targeted market may think of it as desperate to sell

5. Media
Coverage
• The company uses social media, website, YouTube to
reach the audiences.
• Media coverage is effective at a medium level but there
is no information for media contact person.
• As a result, They have missed the opportunities to use
famous bloggers, tv advertisement, posters in transit,
news release, and news reporters.

6. SWOT Analysis
Strength
• Easy to use website
• Customized plans.
• Rewards for customers who help online community.
Weakness
• No history, mission and vision statement
• No images are used.
Opportunities
• Company can target largest market all over the world.
• Addition in services like home security, wireless, cable etc.
Threats
• Competitors have more attractive and unique websites like
Freedom mobile
• It can be hard for people who wants to buy a phone too.

7. Suggestions
Information about
targeted customer,
about them on
website
Images can be used
on all the social
media platforms
and website
Images should be
relatable to each
province.
Mission and vision
statement is
needed.
Online community
for help can be
more faster.

8. References
• Public mobile (n.d.). Public mobile[website]. Retrieved from
https://www.publicmobile.ca/en/ab/