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Arsenis Paschopoulos
Managing Partner – JustOnline.Gr
Ποιος μιλάει;
15/9/2015 Αρσένης Πασχόπουλος - www.JustOnLine.Gr 2
Social
Media
E-shops
E-mail
campaigns
Mobile
campaigns
Google
campaigns
SEO
Google Search Ads vs. Facebook ads
Google’s Search Power
• The right keywords
• The right ad
• The right Landing
Page
• So to get the client
INTENTION TO BUY
Google Search’s weaknesses
Social Media ads
Social Media ads Power
TARGETING
Social Media ads Power: TARGETING
• Location
• Demographics
• Life events
• Family status
• “Friends of”
• Work situation
• Interests
• Custom Audiences
• Look alike audiences
Costs?
REACH
http://bit.ly/1AaZSN2
What is your objective?
• Social Media for brand awareness, market
development, lower click / impression costs, precise
targeting
• Google search ads for sales
THANK YOU?
Not So Fast
The “Empire” (Google) Strikes Back
• Customer Match
• Similar Audiences
• Video Remarketing
• Click to buy Product Cards in Non-Owned Videos
Περισσότερα για το θέμα μπορείτε να
διαβάσετε στο σχετικό άρθρο μου
Facebook Vs Google
EscapePlan.Gr
http://digitaldiploma.knowcrunch.com/
Arsenis Paschopoulos
• Online marketing since 1996
• Managing Partner – Just Online
• Managed 50+ customer accounts
• Author
• Ηλεκτρονικό Εμπόριο
• Social Media Marketing
• Blogger – escapaplan.gr
• Speaker – instructor (7000+ students -
participants)
arsenis@justonline.gr
+30 2106146442 - 6974095298
www.justonline.gr
www.justonline.gr
THANK YOU

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