Marketing Management 16th edition by Philip Kotler test bank.docx
Ā
Dushyant sehrawat b15 lap
1. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
LEARNING ARTICULATION
PORTFOLIO
Behavioral Science Course
āThe best contribution one can make to
humanity is to enhance oneselfā
Behavioral Skills: Path to
Excellence
2. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
4
NAME OF THE STUDENT: Dushyant Sehrawat
NAME OF THE INSTITUTE: Amity Business School
PROGRAMME: MBA (M&S)
BATCH: 2020 - 2022
SECTION: B
ENROLLMENT NO: A0102220081
ROLL NO: B15
āBehavior is the mirror in which we can display our
image.ā
-Mahatma Gandhi
3. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
RATIONALE FOR MAINTAINING āLEARNING
ARTICULATION PORTFOLIOā
āManās main task in life is to give birth to himself,
to become what he potentially is.
The most important product of his effort is his own personality.ā
-Erich Fromm
Dear Students,
In this fast-paced world, one finds it difficult to spare time to stop and reflect on various life
events. When this happens, it is possible that one feels that all the efforts had gone in the wrong
direction and one is still far away from his or her goal. The art of achieving goal lies in
understanding our self, building on our strengths and overcoming weaknesses. This facilitates the
process of self-awareness, self-acceptance and progression towards self-reform- a key to
Happiness. Through experiential training, Behavioral Science Course would facilitate movement
towards self-reform and develop better interpersonal skills to achieve personal and professional
success.
The LAP is an integral part of the Behavioral Science Course. It is a tool for introspection, self-
exploration and self-governance. It involves aninitiative to reflect on the discussions and activities
during the various workshops of Behavioral Science Courses. It also involves writing down
personal learning during class exercises and discussions.
This Learning Articulation Portfolio may cover following information as a self-report:
ā¢ Personal self-profile at the time of joining the course.
ā¢ Your understanding of course content.
ā¢ Self-rating against personal enhancement skills
ā¢ Difficulties and obstacles in your personal development and learning the application
of thesubject.
ā¢ Experiences which one feel are relevant to your training for personal and professional
enhancement (specifically during the training period)
ā¢ Assessment of own self as an excellent professional after the training through Self-
Rating, Interventions and Self-Profiling.
4. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
This Portfolio works as an assessment and evaluation tool for self-knowledge and will further
help you develop the ability to:
ā¢ Recognize the uniqueness and expression of yourself and that of others
ā¢ Inculcating the ability to accept self and others
ā¢ Communicate the awareness to yourself and others
ā¢ Monitor events in your life and make decisions for the present and future.
ā¢ Realize your true strength & potential for Success.
For successful completion of the Behavioral Science programmed, you are required to write about
your experiences and learning from each activity and discussion during all workshops in this
portfolio. Writing the portfolio will help in inculcating the learning and bringing positive change
in your behavior and personality.
Your Personal Portfolio will be reviewed at the end of each semester till the completion of the
Programmed. Self-Assessment, Self-Analysis, Synthesis, Focus, Exploration, Honest Expression,
Initiative and Consistency are some elements that will help you to maintain this Personal portfolio
and enhance Behavioral Skills for success in life.
Wishing you a great insightful learning experienceā¦!
Dr Gaganjeet Duggal
Amity University, Noida
āThe unaware life is not worth livingā.
āSocrates
5. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
PERSONAL PROFILE
PERSONALINFORMATION:
NAME: DUSHYANT SEHRAWAT
COURSE:MBA (M&S)
ADDITIONAL QUALIFICATION:
1. FAMILY INFORMATION:
Family member Name Occupation
Father Mr. Ravinder Singh Engineer
Mother Mrs. Harmeet Sehrawat Housewife
Sister Ms. Muskan Sehrawat Graduate
6. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
Unleashing Self
(Entry Level)
I describe myself as: a hardworking and passionate person ready. I am also humble and believe in helping
others during the time of need. I am meticulous and straightforward.
If I could do anything for work, no matter the skills I do or donāt have, then I will try and learn what I lack
and then come back to work on it.
If money didnāt matter, I would spend most of my time working for the people in need and visit my dream
destination.
But considering present situations I aspire to become best version of myself and establish my dream
business.
My perfect day starts with doing exercise and drinking warm water and ends with doing evening walk and
talking to friends and sometimes watching football matches.
Something Iāve wanted to change in my life is to stop over caring about someone and to think about myself
as well.
The last training, I participated in was an internship during my graduation days.
A habit I failed to remove from my life is to overthink.
One skill that I always wanted to learn is, to be a professional football Player.
NCC training is something that I always wish to do, but donāt have time.
My greatest strengths are time management and to work calmly under lot of pressure. I am determined
person to achieve my goals and have ability to work effectively.
And I will use it this year to get placed in a multinational company.
7. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
I draw most energy by doing mentally stimulating exercise.
I overcame my last fear by doing it repeatedly.
A person I admire most is My Father, because he always motivates me to work harder and not look back in
life. He taught me to learn from your own mistakes.
A book that inspired me the most is How to make friends and influence people, Because the author
explained this skill by doing surveys and talking directly with great personalities.
I expect following three leanings from the behavioral science course 1) Enhance positive attitude.
2) Identifying fake friends 3) Help people work it out for themselves
8. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
Mapping from Universal Skill-set Inventory
Following Universal skills have been identified to be relevant in Industry 4.0. Read them carefully and
write five soft skills required for excelling in your dream industry
1) Resilience
2) Active learning
3) Time management
4) Leadership
5) Problem solving
āThe Journey of a Thousand Miles begins with a single stepā.
-Lao Tzu
10. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
ACTIONABLE ITEMS FOR EXCELLENCE
Problem Areas Actions to be taken Course of
Development
Satisfaction Level
(to be filled in end
of each semester)
Gets easily
irritated and
angry
Try to stay
calm with a
relaxed mind
I take a deep
breath and try
to stay calm
7/10
āIf you can plan, you can do.ā
11. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
LEARNING FROM THE SESSION
(Attach Separate sheet for each activity)
1) SEMESTER: Second
NAME OF THE ACTIVITY: Johari Window
OBJECTIVES OF THE ACTIVITY: The Johari Window model is a simple
and useful tool for illustrating and improving self-awareness,and mutual
understanding betweenindividuals within a group.
13. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
2) SEMESTER: Second
NAME OF THE ACTIVITY: Personal effectiveness scale
OBJECTIVES OF THE ACTIVITY: To measure openness to feedback, to
measure the level of self-disclosure and perceptiveness.
Personal Effectiveness Scale
Item
Response Item Response Item Response
*1 0 2 4 *3 1
*4 0 *5 4 *6 2
7 1 8 4 9 4
*10 2 *11 0 *12 1
13 1 14 3 *15 0
Total 4 15 8
Self-disclosure
(LOW)
Openness to
feedback
(HIGH)
Perceptiveness
(LOW)
PERSONAL LEARNING FROM THE ACTIVITY: Action plan to change my
behavior to become more effective according to the score from score sheet.
ACTION PLAN
After getting the total score in three domain that is Low, High and Low which makes my personality as a
personality which is task obsessed which I donāt think is bad for me as I am a person who can make
himself focused in what I am doing.
3) SEMESTER: Second
14. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
NAME OF THE ACTIVITY: Emotional intelligence
OBJECTIVES OF THE ACTIVITY: To understand emotions at individual
level and manage emotions at group level.
SKILL 1 2 3 4 5 COMMENTS
Example (3.5)
Emotional awareness 3.33
Appropriate self-assessment 2.66
Self-confidence 4.33
Emotional self-control 1.66
Integrity 3.66
Responsibility 4.33
Adaptability 3.66
Innovation 3.66
Motivation of achievements 3.33
Commitment 3
Initiative 4
Optimism 2.66
Empathy 3.66
Service oriented 4.33
Tolerance 5
Political awareness 3.66
Communication 4
Networking 4.33
Teamwork and cooperation 4
Development of others 4
Influence 3.66
Change Management 3
Conflict Management 4
Leadership 3.66
Team Building 3.66
STRENGHT AREAS FOR IMPROVEMENT
15. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
S
Tolerance Emotional Self control
Self-confidence Appropriate self- assessment
Responsibility Emotional Awareness
Initiative
Networking, Teamwork, conflict Management
PERSONAL LEARNING FROM THE ACTIVITY: Got to know the overall
emotional intelligence score which was 60 and accordingly willingness to work
with emotions in and outside the group.
ACTION PLAN
My action plan would be to focus more on my area of improvement but also try to focus on my strength
part to be stronger.
4) SEMESTER: Second
16. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
NAME OF THE ACTIVITY: Six Thinking Hats
OBJECTIVES OF THE ACTIVITY: The Questionnaire examines team
effectiveness from perspective of 8 dimensions- Purpose and goal, Roles,
Team processes, Team relationships, Intergroup relations, Problem solving,
Passion and commitment, Skills and learning.
PERSONAL LEARNING FROM THE ACTIVITY: It helps to know inner
side of ourselves that how effective we can be as a team, flexible working in a
team, how much risk taking ability we have, or commitment while we are
working in a team.
5) SEMESTER: Second
17. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
NAME OF THE ACTIVITY: ATTITUDE
OBJECTIVES OF THE ACTIVITY: To understand your attitude in
different situations.
PERSONAL LEARNING FROM THE ACTIVITY: It helps to know inner
side of ourselves that how effective we can be as a team, flexible working in a
team, how much risk-taking ability we have, or commitment while we are
working in a team.
Action Plan
The scoreis 93 which can be treated as a positive score, but I got to know that I should
do positive works on Being enthusiastic about other peopleās interests.
6) SEMESTER: Second
18. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
MODULE:
NAME OF THE ACTIVITY: EMOTIONS
OBJECTIVES OF THE ACTIVITY: To understand your Emotions in
different situations.
Complete these sentences to express your realfeelings. Try to do everyone. Be sure to make a complete sentence.
1. The happiest time: Road trips with Family.
2. My earliest memory of my mother: when she used to play with me when I was little.
3. What annoys me: when I see fake people around me
4. I want to know: if vampires still exist
5. I failed: to win football tournament as a captain in school days.
6. In school: I used to be a versatile student full of energy.
7. People: have different faces.
8. I hate: when they try to make their point by lies.
9. Men: always understand things around them.
10. I: love to have my personal space.
11. When I am older: I want to spend and enjoy my time with family.
12. When I was a child: I always want to grow old.
13. The worst thing a woman can do to a man: not understand them.
14. A mother: the only one who understands things without even saying.
15. If I were king/ queen: I will use my powers in good sense.
16. When I see a man and a woman together: I donāt know they could share any bond.
17. As a youth my greatest trouble: confused about everything.
18. I wish: I will fulfill all the desire my parents have.
19. My family treats me: as the most important part of their life.
19. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
20. Marriage: to be someone who can be your family.
21. I suffer: in understanding people.
22. What I want most out of life: happiness and wealth.
23. The difference between Mom and Dad was:they deal and understand situations in different ways.
24. The most important quality a man looks for in a woman: understanding, loyal.
25. My greatest weakness:trusting people easily.
26. Sometimes: I wish I can go back and change few things.
27. The future: should be beautiful and lovely.
28. My father: is my hero
29. I secretly: do lots of things in alone time.
30. The most important quality a woman looks for in a man: Loyalty, understanding and the guy should woo her.
31. I sometimes wonder: what will happen in future.
32. My mind: is confused.
33. I need: to give more time to myself to understand my weakness.
34. The worst thing a man can due to a woman: disrespect, cheat
35. Most women: are looking to change themselves.
36. My greatest fear:to lose someone close to me,
37. My earliest memory of my father: when he taught me how to read books.
38. I use to daydream about: to be the king of the world.
39. The worst thing I ever did: not being serious sometimes.
40. I canāt: be selfish.
41. Life: is full of adventures.
42. My personality would be much better if: I will understand my weak points.
20. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
43. I was depressed when:I wasnāt depressed at any point of time as I have my family to support me.
44. Death: is an Enigma.
45. My earliest childhood memory: To crawlaround all over the house and finding new places to hide.
46. I like children who are: happy enjoying and positive.
47. At bedtime: I do overt hiking.
48. I dream mostly about: Myself.
49. God: is great.
PERSONAL LEARNING FROM THE ACTIVITY: It helps to know inner side
of ourselves that how effective we can be as a team, flexible working in a team,
how much risk-taking ability we have, or commitment while we are working in a
team.
7) SEMESTER: Second
21. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
NAME OF THE ACTIVITY: CONFLICT STYLES QUESTIONNAIRE
OBJECTIVES OF THE ACTIVITY: How do you act in conflicts?
SCORE
1. It is easier to refrain than to retreat from a quarrel 3
2. If you cannot make a person think as you do, make him or her do as you think 2
3. Soft words win hard hearts 2
4. You scratch my back, I'll scratch yours 3
5. Come nowand let us reason together 4
6. When two quarrel, the person who keeps silent first is the most praiseworthy 3
7. Might overcomes right 4
8. Smooth words make smooth ways 2
9. Better halfa loaf than no bread at all 5
10. Truth lies in knowledge,not in majority opinion 3
11. He who fights and runs away lives to fight another day 3
12. He hath conquered well that hath made his enemies flee 5
13. Kill your enemies with kindness 2
14. A fair exchange brings no quarrel 3
15. No person has the final answer but every person has a piece to contribute 2
16. Stay away from people who disagree with you 2
17. Fields are won by those who believe in winning 3
18. Kind words are worth much and cost little 4
19. Tit for tat is fair play 3
20. Only the person who is willing to give up their monopoly on truth can profit
from the truths that others hold
2
21. Avoid quarrelsome people as they will only make your life miserable 2
22. A person who will not flee will make others flee 3
23. Soft words ensure harmony 4
24. One gift for another makes good friends 4
25. Bring your conflicts into the open and face them directly; only then will the best
solution be discovered
3
26. The best way of handling conflicts is to avoid them 2
27. Put your foot down where you mean to stand 2
28. Gentlenesswill triumph over anger 3
29. Getting part ofwhat you want is better than not getting anything at all 4
30. Frankness, honesty and trust will move mountains 3
31. There is nothing so important you have to fight for it 2
32. There are two kinds ofpeople in the world, the winners and the losers 5
33. When one hits you with a stone,hit him or her with a piece ofcotton 1
34. When both give in halfway, a fair settlement is achieved 3
35. By digging and digging, the truth is discovered 3
22. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
SCORING
Copy your scorings from the questionnaire into the table below.
Total the columns.
The higher the total score for each strategy, the more frequently you tend to use that approach.
WITHDRAWING FORCING SMOOTHING COMPROMISING CONFRONTING
1 3 2 2 3 2 4 3 5 4
6 3 7 4 8 2 9 5 10 3
11 3 12 5 13 2 14 3 15 2
16 2 17 3 18 4 19 3 20 2
21 2 22 3 23 4 24 4 25 3
26 2 27 2 28 3 29 4 30 3
31 2 32 5 33 1 34 3 35 3
TOTAL 17 TOTAL 24 TOTAL 18 TOTAL 25 TOTAL 20
PERSONAL LEARNING FROM THE ACTIVITY: I found that the conflict
resolution style I Will use is compromising style aka The Fox
23. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
8) SEMESTER: Second
NAME OF THE ACTIVITY: Team Work Survey
OBJECTIVES OF THE ACTIVITY: To identify the present stage of the
teamwork model where your team is presently operating.
26. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
Faculty Assessment Sheet- Semester Wise
(To be filled and retained by the Faculty teaching in the respective Semester)
(Attach Separate sheet for each semester)
Please mark on the following parameters on the scale of5, 1 being the lowest& 5
being the highest.
Visible BehaviorObservationAssessment(Behaviorskills identified, improved,
developed etc.) (to be filled by the faculty)
--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
Faculty Nameā¦ā¦ā¦ā¦ā¦..
Signatureā¦ā¦ā¦ā¦ā¦ā¦ā¦..
āIn the final analysis it is not what you do for your students but what you have taught them to
do themselves that will make them successful Hum and Beingā.
- Ann Lander
S. No Parameters Rating Remarks
1 Punctuality/ Discipline 1 2 3 4 5
2 Conduct in the class 1 2 3 4 5
3 Participation in the
class activities
1 2 3 4 5
4 Reporting of Projects &
Assignments assigned
1 2 3 4 5
5 Overall Behavior change
observed during the
Semester
1 2 3 4 5
Revise the
points
27. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
MAPPING MY LEARNING JOURNEY
(At the end of the course- semester wise)
I) Behavioral Science Course has helped me: to understand the behavior of
a human being and to improve the quality of life . It has helped me to see
how heuristics, biases,and framing can lead us to make āirrationalā
decisions.
II) Behavioral Skills that I inculcated in my Personality: I have inculcated
lot of skills in my personality like-
1) I try to be positive most of the time and it has helped me to take less
tension in life.
2) I think the consequences before taking any big decision.
3) My listening skills have improved and I have become an active
listener.
4) I have become better at maintaining relationships.
5) I have got a better understanding of people around me.
III) Key learning (based on class activities, role plays, discussions, analysis
etc.):
1) To handle the conflicts very well.
2) To maintain interpersonal relationships.
3) Try to negotiate in a better way.
4) To have positive attitude and keepcalm.
IV) My Difficulties & Confusions in learning & application of behavioral
skills
It is very difficult to apply the theoretical knowledge into practical
knowledge. Sometimes it is difficult to use these concepts in real life as
the situations that we read about and what we face truly differs to a
great extent.
28. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
V) What did I do well (Both inside & outside the class):
I have learnt lot of things and used the theoretical knowledge into practical
knowledge. I have started pre planning things and tasks well in advance so
that I donāt face any difficulty later. I have maintained healthy relationship
with my friends and family. I have learnt to adapt myself in every
environment.
VI) Shortcomings I perceived about myself:
1) I overthink a lot and take lot of tension about what other people
would be thinking about me.
2) I donāt feel good when the outcome doesnāt favor my way.
3) Sometimes I speak without thinking what another person would feel
about me.
VII) How my strengths are restricted by my shortcomings:
I think about negative outcomes before coming to any conclusion and
keepthinking what other would think about me.
VIII) My initiatives to overcome such shortcomings:
My initiative to overcome such shortcomings is to think positively and do
take all the decisions in a calm way.
29. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
Unleashing Self
(Exit Level- Last semester of the program)
I have improved in a lot of different areas. I have always prioritized my work and myself in the past, over
my team members. After studying this course, I am able to like myself better and started to have a positive
mindset, this will help me succeed in my life.
I got there by utilizing my greatest strength through building confidence and leadership, work more on the
skill of interpersonal skills and being positive, and start learning how to build long term relationships and
being positive in the entire difficult situation. I cultivated these skills by saying ānoā to negative thinking
about life.
The things that have robbed me of happiness in the past, that I will say ānoā to this year are lack of patience
and anger issues. When I need support to stay on track, I will rely on being positive and have patience, I
will be confident and a happy soul. This gets me closer to become successful in life and to achieve my
desire goals.
āSuccess in not the final destination but a beautiful journeyā
- Ben Sweetland
31. LEARNING ARTICULATION
PORTFOLIO
BEHAVIOURAL SCIENCE COURSE
It has been a great journey walking with each one of you through
the ups and downs of the learning curve and mutual give and take.
Hope this course has enabled you to accept the challenges of life
and emerge victorious.
Wishing you all the best of luck for your future endeavors.
Keep shining bright and spreading joy.
āTomorrow is the first page of a 365page book, write a good oneā