This document contains a resume for Varadaraja S seeking a position in sales and marketing. It summarizes his 13 years of experience in sales and marketing for companies in FMCG, IT software, telecom and other industries. It outlines his educational qualifications including an MBA and provides details of his past roles and responsibilities, achievements, skills and contact information.

1. Varadaraja S
Mobile: +91 90366 66606 | Email: varadarajas@yahoo.co.in
Seeking a challenging assignments in Sales and Marketing with an organisation of high repute,
Preferably from FMCG, Automobile & Telecom segment for Bengaluru & Abroad locations.
SYNOPSIS
 An independent professional with over 13 years of experience in Sales and Marketing.
 Successfully handled India and International clients in FMCG, IT-Software and Telecom sectors.
 Completed MBA in Marketing & Sales Management, IIME-AP (Distance Learning).
 Capabilities in implementing effective solutions to the customer’s needs with an aim to improve
customer contentment and consequently customer loyalty
 Praised and awarded at different companies for achieving the targets and delivering utmost results
 An effective communicator with good relationship building & interpersonal skills
SUMMARY OF SKILLS
 Project Management
 Key Account Management
 Channel Management & Training
 Complex Negotiation & Sales Cycle
 Business Blue Printing
 Distribution Management
 Sales Force Automation
 Sales Analysis & Forecasting
ORGANISATION SCAN
Ubq Technologies Pvt Ltd | Manager Sales | Aug 2012 - Till date
Key Deliverables:
 Established effective Sales programs and processes designed to provide a predictable flow of
orders and revenue.
 Identified the target markets and focused on improving the business from the prospective and
existing consumers
 Expand existing market opportunities and help enter new markets.
 Preparation of Budgets and Business Plans
 Managing relationships at highest levels in client organizations
 Develop and maintain a deep understanding of products, services, capabilities, and target market
characteristics.
 Develop and maintain key internal relationships with product development, operational delivery
teams in order to ensure the solution is delivered.
 Created Business Blueprinting, project plans and delivers.
 Consulting SME companies on sales process and procedures.
PREVIOUS ASSIGNMENTS
Tata Teleservices Ltd. |Deputy Sales Manager | June 2009 – July 2012
Key Deliverables:
 GSM/ CDMA Products like, Sim Cards, Data Cards, 3G, WiFi and Mobile Devices sales

2. Varadaraja .S Cell : 90366 66606
 Developed Business from Initial Brand Launch till the Business on par with the competition.
 Supervised Channel Partner, Retail Team & DST Sales Force of 25+ FSEs
 Smoothly driven the Process and Enlightened the Customer Experience.
 Initiated Corporate/ Apartment/ Malls Road show activities.
 Initiated Retail Consumer Offers and maximized the desire outputs.
 Led all Sales Forecasting, Market Analytics and Sales Team Training/Development programs.
Aircel Business Solutions |Channel Sales Manager | June 2008 – May 2009
Key Deliverables:
 Sales of Internet Bandwidth, VPN, MPLS through Wimax/Fiber/RF link connectivity
 Progressed through a series of challenge to direct Software & ITES companies on Wimax
Technology and Products.
 Developed division’s main objectives and sales targets
 Managed the structuring and closing of the deals with new customers
 Compiled and maintained comprehensive customer profile
 Produced daily, weekly and monthly activity reports and forecasts
 Monitored and supervised Channel Partner and sales team of 20 personnel
 Followed up on opportunities uncovered by business development
Tata Communications (Direct Internet) | Strategic Manager|Oct 2007 to May 2008
Key Deliverables:
 Sales of Internet Bandwidth, VPN, MPLS through Copper/Fiber/RF link connectivity
 Identifying new Prospects, initiating and establishing new relationships from the cold stage to
closure.
 Understanding the customer requirement and giving effective solution on Internet/VPN
Connectivity
 Facilitate communication between cross-disciplinary teams.
 Maintain an up-to-date knowledge of key activities within each client.
 Giving product Presentation, Negotiation & Closing orders.
System Tech Pvt Ltd | Major Account Manager |Jan 2006 to Sept 2007
Key Deliverables:
 Sales of Microsoft products Volume Licensing
 Identifying new Prospects and establishing new relationships from the cold stage to closure.
 Understanding the customer requirement and giving effective solution on Microsoft Volume
Licensing & HP/IBM Servers/Laptop/Desktops/Printers.
 Facilitate communication between cross-disciplinary teams.
 Building relationship with each existing clients and getting repeat orders.
 Giving product Presentation, Negotiation & Closing orders.
Airtime Enterprises (Airtel Partner) | Team Leader| Sept 2002 to Dec 2005
Key Deliverables:
 GSM Products like, Sim Cards, Data Cards and Mobile Devices
 Led 10+ FSE to attain corporate sales target.
 Plan and execute activities monthly for listed Corporate to increase customer base.
 Increased sales through interaction with respective coordinators of corporate.

3. Varadaraja .S Cell : 90366 66606
 Managed Business of Top Corporates in Bangalore.
 Planning for the day, week to achieve monthly targets.
ACHIEVEMENTS AND ACCOLADES
 Awarded as 'Best Top Gun Achiever' for 4 Quarter's consecutive for the year 2003-04.
 Awarded as ‘Best Team Leader’ for the year 2005.
 Awarded as ‘Best ASM’ for the Quarter Q4 2007
 Awarded as ‘1st Runner up Team of Q4 DPL League’ 2010
 Awarded as ‘1st Runner up Team of Q4 DPL League’ 2011
 Delivered 100% customer satisfaction results and ensured that the team achieves its target
 Successfully attained the target of 2Crore INR within span of year
EDUCATION
 2012, MBA in Marketing & Sales Management, IIME, AP (Distance Learning)
 2000, Diploma in Electronics & Telecommunication Engineering, SJP Govt Polytechnic Bangalore
 1996, SSLC from KVV High School, Bangalore, Karnataka
IT SKILLS
 Possesses sound knowledge of Windows, MS Office and Internet Applications
 Computer Hardware & Networking Skills
 Basic MPLS, VPN, IPLC Connectivity and Optical Fiber, Wimax, RF Technologies
 Java, MySQL Database, Apache Tomcat & Android Studio
PERSONNEL DETAILS
DOB : 5th
November 1980
Fathers Name : Shankrachar K
Present Address : No.45, 1st
Main, 1st
Cross, Byraveshwara Nagar, Doddabedirukall, Nagsandra,
Bengaluru – 560073.
Languages : English, Hindi & Kannada