1. BALASUBRAMANI S V
#12, Building No: 2321, Way No: 1930, Darsait, Muscat, Oman - 112
Mobile: +968 96923099, E-Mail: svbalas@yahoo.com
CAREER OVERVIEW
MBA professional with 9+ years of experience in different levels of Retail Buying, Merchandising, Sales and Business
Analysis
KEY SKILLS
Budgeting & Forecasting, Category Management, Inventory Management, Vendor Management, Promotions and
Scheme Management, Space Management, MIS Management, Assortment Planning, Retail Operations, Team
Management, Training & Development
EMPLOYMENT DETAILS
 Currently working at Max Electronics as Category Head - Electronics and Appliances
Aug 2013 to Present (2 years, 1 month)
Heading Buying and Merchandising of Audio, Video and Appliances categories for EMAX, Oman
 Previously worked with IFB Industries Limited as Business Manager
Aug 2012 to Sep 2013 (1 year)
Handling key accounts like Vasanth & Co, Reliance Digital, Croma, Next Retail.
PREVIOUS EMPLOYMENTS/DESIGNATIONS
 Reliance Digital Retail Ltd as Category Manager - Small Appliances
Feb 2011 to July 2012 (1 year, 6 months)
Buying & Merchandising for Small Domestic Appliances products
 Hypercity Retail India Ltd
May 2006 to Feb 2011 (4 years, 10 months)
• Buyer - Large Appliances - Apr 2009 to Feb 2011 (1 year, 11 months)
Buying & Merchandising for White Goods
• Catalogue Buyer - IT, Telecom & Photography - Apr 2008 to Mar 2009 (1 year)
(Hypercity Argos Retail Ind Ltd.)
Buying & Merchandising for Mobile Phones, Laptops, Cameras, Accessories and IT products for Catalogue and E-
Commerce Website
• Assistant Buyer - IT, Telecom & Photography - Apr 2007 to Mar 2008 (1 year)
Buying & Merchandising for Mobile Phones, Laptops, Cameras, Accessories and IT products
• Department Manager - IT, Telecom & Photography - May 2006 to Mar 2007 (10 months)
Retail Operations for Mobile Phones, Laptops, Cameras, Accessories and IT products
PROJECTS
Project Title: Merchandising Intranet Shopping Portal
Client: Reliance Communications Ltd., Chennai
Duration: Apr 2005 - Jun 2005
Skill Used: Analytical, Research Methodology
Role Description: Surveying and deciding product range and merchandising intranet shopping portal

2. WORK DETAILS AND RESPONSIBILITIES
 Owning P&L, developing the business model, understanding where opportunities are and creating a viable
business to service them
 Planning and developing Range, Pricing & Promotion strategies based on Sales history and Market data
 Budgeting and forecasting Sales, Discounts, Promotions and Margin
 Regularly reviewing performance indicators, such as Sales and Margin
 Managing plans for stock levels
 Ensuring optimal inventory for better working capital management
 Maximizing Space Productivity, Maintaining Stock Turnover Ratio and approving layouts
 Finalization and approving planograms for display
 Validate “Open To Buy (OTB)” and stock gap for the season
 Ensuring ROI considering shelf space
 Managing ATL and BTL along with brands for making brand partners in customer communications
 Analysing FMS and SMS (fast moving and slow moving SKUs) to initiate appropriate actions like discounting, consolidating
or promoting
 Analysing consumer buying patterns and predicting future trends
 Reacting to changes in demand and logistics
 Staying on top of trends in an ever-changing landscape, finding opportunities and prioritize based on size,
internal capabilities, etc.
 Understanding on-line and off-line players and ensuring product selection stays well ahead of competition
 Developing a thorough knowledge of the market for short term and long term trends
 Having an in depth knowledge of competition, vendor and ability to influence the market
 Developing and implementing industry best practices and moving the industry with us
 Developing deep and long standing relationship with the vendors to drive relationships from strategic to tactical
and negotiating terms of contract
 Owning Terms Of Trade (TOT) with vendor for margins, credit period, fill rate, returns, etc.,.
 Making vendors partners in driving disruptive changes for the category
 Developing an adequate vendor base for the concept through active scouting and negotiation / renegotiation
 Developing and managing a purchase strategy with the brands to ensure best selection along with the optimal
cost and service.
 Owning buying cost improvement and overall portfolio management
 Converting strategies into action by liaising with cross-functional leadership and driving the changes required
 Attending trade fairs across India, to select and assemble a new collection of products;
 Developing and Facilitating strategies for private label products in brand building and business contribution
 Getting regular feedback from customers
 Liaising with store personnel to ensure supply meets demand;
 Building, retaining and grooming a strong team to deliver across functions
 Setting up goals, defining KPIs and ensuring team tracks effectively towards goals
COMPETENCIES
 Commercial understanding and awareness
 Ability to negotiate with managerial skill
 High focus on risk management and a service delivery within realistic time frames
 Team working
 Desire and ability to think like a customer
 Ability to translate strategies into execution plans and take them to completion
 Highly analytical
 Excellent verbal and written communication with interpersonal skills
 Strong understanding of technology and business
 Ability to connect with people across teams & levels
 Ability to work with different teams with a sense of urgency, responsibility, and accountability
 Strong bias for Action and Execution
 Ability to cope with pressure
 High integrity individual
 Conflicts Management and Effective organisational skills
 Familiar with ERPs like AS400 (JDA), SAP and Orion Retail for Buying Modules

3. ACCOMPLISHMENTS
• Consumer Electronics (EMAX) – Brought down inventory NWC to 5 weeks from 13 weeks in 6 months and over achieved
Sales and Margin targets for last 10 months consecutively.
• Small Appliances - Highest margin delivered by any single category in one year in Reliance Digital
• Large Appliances - Highest number of quarters a single category had over achieved its target in Hypercity CDIT division; (8
quarters) in 2 years
 IT and Telecom - Highest number of quarters any single category had over achieved its GMROF and trading density targets
in an year
 IT and Telecom - Lowest shrinkage % by any category in Hypercity – Malad store in 6 months period
EDUCATION
• Postgraduate: MBA (Marketing & Finance) from Bharathiar University, Coimbatore in 2006
• Undergraduate: B.Sc (Computers Science) from Bharathiar University, Coimbatore in 2003
PERSONAL DETAILS
• Date of Birth: Oct 14, 1982
• Gender: Male
• Marital Status: Married
• Languages Known: Tamil, Hindi & English