1. VAIBHAV SHARMA
Contact: 7350550123  E-Mail: vaibhavsharma_2305@yahoo.co.in
Address: A–103, Nirvana Residency , Near Water Tank, Karelibaug, Vadodara–390018, Gujarat
In quest of professional enrichment in Sales & Marketing / Retail Operations/ Merchandising /
Channel Management/ Team Management with an organization of high repute.
Career Contour
Area Sales Manager – Kellogg India Pvt Ltd – Since August 2014 – till date
Job Role / Responsibility –
- Areas Handled – Gujarat ( South and Central )
- Reporting to the Associate Director of the region
- Handling business of 18 Cr. annually for the assigned territory through 17 business partners
- Handing a team of 3 TSI/ S.O ‘s
- Responsible for the AOP numbers , Portfolio growth , delivery on innovations
- Responsible for “ RE “ growth , program outlet growth and coverage expansion
- Responsible for “ Future Ready “ business along with Retention and Sales KPI’s
- Planning and Forecasting of Sales Plan
- Responsible for Rural Market Development
- Ensuring market hygiene for Kellogg’s products
- People leadership: Build, motivate & coach team; Manage team performance & career
Achievements –
- Business growth at +15% in year 2014 and +13% in 2015 ( 2
nd
highest in the region )
- Rural business growth at + 25% for 2014 and 2015
- Zero attrition in 2014 and 2015 in my team
- Project “ Reach ” - 1700 plus outlets added in year 2016 – till date
- Program outlets growing at + 20% in 2016
- New distributor appointment in Varachha market ( business growth @+37% )
- Distributor changes in daman and udhana markets
- Project “ Disha Live “ initiated and rolled out at 9 distributors
Area Manager / Market Activation Manager – Castrol India Ltd – March 2011 – August 2014
Job Role / Responsibility –
- Areas Handled – Pune , PCMC , Satara and Ahmadnagar

2. - Reporting to the Regional Manager
- Handled business of 50 Cr plus on annual basis for Retail and MCO channel
- Focus brand volume business generation through business partners
- Bike Point acquisition and performing Bike points
- Loyalty program performance ( Anmol Ratn and Engine Experts )
- Activation of rural towns ( newly launched )
- Conducting area specific BTL activities
Achievements –
- Business growth at +3% in 2011 , + 2% in 2012 and +2% in 2013
- Doubling the Power 1 volume in Pune and PCMC markets in 2012
- Highest Growing Area Manager in MCO Channel for Castrol West in 2012
- Tripling the volume of MLCV business in 2013 in my area
- Successful implementation of loyalty programs for dealers and mechanics in Pune ,
Ahmadnagar
- “ Key city market “ program launched in Pune for top dealers in 2011
- “ Engine Expert “ program tested and launced in Pune , PCMC and Ahmadnagar
Sales Executive / Sales Officer – Nestle India Ltd – March 2006 – March 2011
Job Role / Responsibility –
- Worked in Delhi , DNCR , part of Western U.P
- Handled wholesale and rural market of Ghaziabad , Meerut , Modinagar , Saharanpur
- Develop area strategy to incorporate basis Regional Plan
- Set monthly, quarterly and yearly target for each Distributor
- Ensure product availability at all relevant channels through the distributor’s sales force per
Company guideline
- Achieve merchandising and display of company products according to Nestlé guidelines and
standards
- Conduct performance evaluation of Secondary Sales Force
- Accurate and timely reports on Market intelligent: competitor’s activity, price changes and
promotional support
- Ensure Secondary Sales Force is properly trained.
- Comply with all company policy, instruction and directives
- Ensure compliance of Distributors with their respective roles & responsibilities
- Ensure distributor’s efficient and effective support for the market coverage
- Develop strong business relationship with distributors, trade and key account in their territories
Achievements –
- Awarded Super Achiever for 3rd quarter in 2007.
- Recognized as Best Sales Officer for 2008.
- Winner of Confectionary Contest for 3 Quarters in 2008.

3. - Winner of King of Coffee Contest for 2nd Quarter in 2009.
- Winner of Me & Meri Maggi Contest for 3rd Quarter in 2009.
- Consequently delivered 30% year on year growth
- Handled and grew rural business @+40% year on year
- Consolidation of distributors in Mawana , Baraut , Shamli
- 02 New distributor appointment in Meerut
- 160 plus outlets added in Display program in Meerut with 2 exclusive merchandisers
- Appointment of exclusive PSM for rural business in meerut
- Appointment of new distributor in Ghaziabad ( business size – 9 mio per month )
- 300 plus outlets added in Display program in ghaziabad with 3
exclusive merchandisers
- Realignment of rural business ( attached to hapur )
Academic Credentials
 Post Graduate Diploma in Business Management (Marketing) from Institute of Productivity &
Management, Meerut in 2006.
 B.Com. from C.C.S. University, Meerut in 2004.
 12th from C J D.A.V. Public School, Meerut in 2001.
 10th from C J D.A.V. Public School, Meerut in 1999.
IT Skills
 Well versed with MS Office (Word, Excel and PowerPoint), Window 98, 2000 & XP.
 Conversant with Internet Applications.
Personal Dossier
Date of Birth: 23
rd
May 1984
Permanent Address: 234/3, Mangal Pandey Nagar, University Road, Meerut–250004, U.P.
Language known: Hindi and English
References & documentation shall be furnished as & when required.