1. Mashooque Ali Narejo
Email: mashooque@gmail.com
Skype:Mashooque.alinarejo
Postal Address
PMPKL
Sindhi Society Airport Road
Sukkur
Cell: 03362363443, 03009133793
NIC: 45504-3825739-1
DOB: 22/09/1982
CAREER OBJECTIVE
To be on vital position in national or multinational firm where I can use my potential and
skills in a good manner.
Academic Qualifications
MBA. (Completed in, 2006) – 83%
Sukkur IBA.
Work experience
1. Area Manager (AM) Jan-15 till to date Philip Morris Pakistan Limited
2. Area Communication Manager (ACM) Sukkur (Larkana & Sukkur) -Oct 2011 to Jan-15
Philip Morris Pakistan Limited
Job Responsibilities
• Lead, guide and motivate Area Sales Force by clearly communicating their roles
& responsibilities in line with the Area Business Plan objectives. Develop SE's
and KAE's through On the Job Coaching by Work with Process and also ensure
that the stock top up activity is being carried out by the SE’s and KAE’s.
• Managing Area expenditure in line with allocated regional budget to ensure
efficient & effective use of PMPKL financial resources.
• Manage trade loyalty programs for Key Accounts, Mini W/S, Big W/S by setting
and communicating monthly targets, ensuring target follow ups and compliance
with contractual obligations. Also Identify potential Key Accounts and whole
sellers in the area and assist RSM in contractual negotiations.
• Manage the TPOSM & PPOSM deployment in the area through area sales force.
Report the PPOSM maintenance issues and ensure the rectification of
maintenance issue through ME’s and also manage new PPOSM installations.

2. • Develop and manage relationships with the retail trade directly and via the Area
Sales force and leverage these relationships to capitalize on business growth
opportunities.
• Update all relevant market data and information including retail dynamics, ECD
and competitor intelligence to improve Company's understanding of trade to
develop appropriate strategies and plans.
• Uphold corporate integrity and values, ensuring all activities to comply with
PMPKL policies and procedures, including local and federal laws, PMI COC and
Marketing Code.
3. Area Sales Manager (ASM)
Philip Morris Pakistan Limited (Larkana & Sibi) April 2010 to Oct 2011
Formerly Lakson Tobacco Company
Job Responsibilities
• Developing effective distribution network in order to maximize brand availability
and coverage and increasing its secondary sales
• Planning and achieving area forecast (OB) and maintaining area’s AMV
• Planning segregation of yearly forecast of area in to sections and routes targets
given to the team of sale executives and supervisors in order to stem line field sale
force (FSF) on company’s pivotal objective
• Planning and managing BTL activities in order to develop brand image and its
pull
• Training and coaching the team of sale executives, sale and display supervisors on
sale call, selling strategies, merchandizing, visibility and execution of TPOSM
and PPOSM
• Planning and executing trade merchandizing and its incentive plan
• Developing area route service plan and selecting required sale fleet in order to strengthen
numeric and weighted distribution of area while working on distribution efficiency and
profitability
• Conduct area census in order to estimate area ECD, shops category, stock buying
patterns, brand trends, and consumer buying pattern
• Managing area budget and preparing area’s trade promotions and display
competition programs from area budget
• Preparing launch plan for new brands and for sale activities
• Planning selling strategies in order to keep area retail and wholesale averages
aligned with target
• Managing the execution of Trade Segmentation program in order to categorize all
handler shops on Sales volume and Visibility
• Reporting, planning and feedback
• Responsible for Distribution Trade Management and building relationships with
trade
• Handled Sales & Distribution Management along with familiarity in sales team
selection, supervision and training at different levels.
3. Territory Sales Executive (TSE) (Dera Gazi Khan, Kahirpur, Sukkur)

3. Philip Morris Pakistan Limited July 2006 to April 2010
Formerly Lakson Tobacco Company
Professional Achievements
• Launching of brands i.e. ( L&M, Red & White, MGF Laung & others)
successfully in different Areas
• Initiated & Executed ( Hit the Tea Stalls )direct consumer contact activity which
became foundation for consumer engagement programs in organization
• Initiated & developed a secondary sales recording system
• Part of trade survey team in Karachi & Lahore.
• ABCD award on smooth execution of Sehwan Mella activities in 2012.
• ABCD Award on the best execution of Bond Street launch plan & got highest
Numeric, weighted & SOM number in Pakistan in Sukkur 2014.
• Regional Team Leader at Sukkur for Trade Census 2014.
• Launched MGF 100s in two variants got top in Pakistan in Numeric & weighted
handling. 2015.
• SFA launch in Sukkur town, devised route planning according 50:80 model and
executed in market March-16.
Training Programs
• Training attended on Team Building & Attitude by (Garry Kristen) at Lahore.
• Training attended Selling & Negotiation Skills by (SOD) at Sukkur.
• Training attended on Selling & Merchandising Fundamentals by (SOD) at
Sukkur.
• 7 Habits of Highly effective People 2010.
• BACE by SOD.
Skills
Computing Skills Good command of IT application packages including
Microsoft Word, Excel & Power point etc.
Language Skills I have proficiency in Written & Verbal English, Urdu,
Sindhi, communication skills.
References Will be furnished on demand