2. - The main image conveys attitude and generally takes up one page of the double
page spread. This grabs the readers attention and gives a more personal feel.
Subject may/may not be looking into the camera. (direct address) It also makes
the article look interesting and makes it look less text based which attracts the
reader.
- The photos are usually taken in a studio setting because lighting can be controlled
to create effects with a simple background. This can make photos look a high
standard. You can also guarantee the lighting and background to create the
desired effect.
Images
3. Headline and Stand First
• The Headline is the biggest text on the page which creates an
effect and grabs the attention of the reader. This can be done
by visual or grammatical puns. These are usually vague
because if too much is given away in the headline then the
reader wont read the article. These create an atmosphere and
a vibe. Regular articles rarely use headlines because the
reader already has an idea what the regular is about.
• The Stand first gives a short introduction to keep the readers
attention (usually located under the headline) and encourage
them to read it, at this stage it is still quite vague.
4. - Text is broken down into columns and subheadings to make the article look less text heavy which
makes it more attractive for the reader to read. This also makes it easier to navigate for the reader
with drop caps marking the start of the article to further simplify it for the reader and make it easy
to read. Often there is another small image in the bottom middle to further break up the text and
keep it looking interesting.
- Body: the main article text, this is always at least size 11 as anything smaller is difficult to read.
Using at least size 11 makes it easy for the reader to read. This starts under the headline and stand
first with language and opinions being that of the author.
- The interviewee’s name is often in a different colour to make it stand out to the reader and the
artists name appears large and in a unique font to the rest of the page to grab the readers
attention. Captions appear with the photos of them to give a small insight and information to the
reader.
- Line breaks are used to make the article easy to read, if this is not possible then text is indented
left.
- Drop caps is used to show the start of the article to make it as easy as possible to read.
- Page numbers are located in the bottom end corner to make navigating through the magazine easy
for the reader.
- The by line shows who wrote and took the photographs for the article.
Text and Body
- Inserts:
Facts/competitions/quote
usually in a box in a contrasting
colour to the main article to make
them stand out to the reader.
5. Colour Scheme
- Bleeding effect: This makes the text/image flow
across the page making it look like 1 and creates
a professional look to the magazine
- Colour scheme is limited to no more than 3-4
colours, this is to keep the magazine looking
simple and keep it easy to understand as too
much colour makes it difficult to read.
