The document discusses the design elements used on the contents page of the magazine "NME". Key design choices include: 1) The masthead is prominently displayed in red sans-serif font at the top left to strengthen the brand identity and attract an indie audience. 2) The page title also uses sans-serif font in white on black to stand out and appeal to indie readers. 3) Page numbers are in red sans-serif font to draw attention and indicate article locations quickly. 4) Subheadings use different case and font styles to distinguish importance levels clearly. 5) A consistent color scheme of red, black, and white with strong contrast creates visual cohesion across the magazine

1. Masthead – The masthead is once again near
the top left as it is the first thing read, it is on
the contents page to strengthen the branding
of ‘NME’. The red once again stands out and
sticks to the colour scheme as well as the sans
serif font In majuscule to attract to that indie
kind of audience. It is important on the
contents page as the more it is exposed to the
reader the easier it is for them to remember.
Title – The title is at the top of the contents
page to in sans serif to once again attract that
audience who like the neat like indie rockers.
It is whit on black or WOB so it stands out
other less important pieces of text; all headers
on this page use the same technique. The
colour scheme of white, red and black is
followed. As these are simple colours that
contrast from each other it easy yet effective
to make things stand out.
Page Numbers – The page numbers are there
to support the reader as they are informing the
audience in where certain articles are in the
magazine. These numbers are in red as
someone in a hurry would be able to read and
notice something written in red, this is due to
it’s connotations of being importance and
meant to be read. Once again they are in a
sans serif font to make the page seem less
formal.
Sub – Heading – The subheadings are written
in black as it fits in with the colour scheme
however requires more attention to read. The
main subheading are in majuscule as they are
important however do need as much attention
as the main headings for example. The
descriptions are written in minuscule as it is
once again less important and shouldn’t stand
out to the reader.
Typography – The text on the page is
written in a serif font which differs
from the titles and masthead. This is
because it is an article making it
appeal more formal as the whole aim
of the article would be to inform, also
it is written about a thing son it sends
an certain amount of respect to the
thing the article is written about. The
descriptions are also very brief
showing the cover lines details but not
too much, this allows the reader to
find out more when reading.
Main Image – The main image is
very dominant on the page making it
the first thing the reader would look
at. The image is a mid shot which
shows the model, her clothes, body
language, facial expression and also
the background. This is a popular
shot for magazines as it really allows
the reader to know what is going on.
The stroke around the outside
makes the image look like a picture
taken and printed; this 3D effect
makes the picture jump out at the
reader.
The Colour Scheme – creates that sense of cohesion as it sticks firmly to the simple three
colours of red, black and white. Even the main image on this page has white, black and red
elements in it. This sense of cohesion almost means there is an element of movement
throughout the magazine, meaning that the pages flow more and the reader can easily follow
the magazine and make it more attractive to the audience.