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1. Double Page Spread Generic
Conventions
Joseph Pattison

2. Masthead (Also known as Headline)
 Must be short and refer directly to the story or issue
 Informative but must not give to much away
 Tells reader who exactly the article is about e.g. artist or celebrity
 Puns to add comedic effect

3. Dominant Image
 Relation to issue
 Can often take up an entire page
 Often placed to the left of the article but not always
 Image should be the biggest thing on pages
 Must be creative in order to instantly catch the eye of the reader
 Pictures relate to the story e.g. singer or event

4. Pull Quote
 Can be presented as a headline or alongside it
 Quotes are often funny, dramatic or controversial to attract the readers attention.
 Quotes give an insight into the artist life, feels like they are directly addressing the
reader themselves
 Can be placed within text to break up article
 Often taken from main article

5. Colour Scheme
 Followers the same theme that runs throughout the entire magazine
 Key conventions such as pull quote and masthead are highlighted with different
colours
 Colours must contrast through the use of black and white and other simplistic
colours
 Colours must have some connection to either the genre or the region

6. Introduction
 Connects the headline to the article and leads the reader into it
 Positioned under the headline
 Often goes into a brief description of the artist or the event before the article goes
into much further detail

7. Main Article
 Small font, but large enough to read
 Plain aerial font so its easy to read
 Split into columns
 Text presented in a neat and tidy format
 First columns must be interesting in order to not bore the reader
 Page number and article text shares the same font

8. Drop Cap
 Used at the beginning of an article
 Tells the reader where to start
 Stands out due to being capitalised and bold
 Can often be presented in a different colour
 Either one letter long or one word long

9. By-Lines
 Placed underneath images to give credit to photogrpahers
 Placed alongside articles
 Small text
 Sometimes placed sideways

10. Language and Register
 Informal
 Direct address
 Slang words native to the region
 Mature tone

11. Bottom Banner
 Contains the masthead of the magazine on every page
 Includes page number
 Social Media Links
 Web Address

12. Conventions I will include
 Headline
 Pull Quote
 Dominant Image
 By-line
 Article of text
 Drop Cap
 Essential Information
These conventions shown above feel like they are necessary to make a good double
page spread which is why I will be including them.