Interactive Powerpoint_How to Master effective communication
Main Image Design in Magazines
1. The Image-
The main image normally
covers more then half the
double page spread which is
bleeding into the next page,
the image for this magazine
for example is taken in a
studio setting. This is done
so that the they can control
the lighting as it is artificial
instead of usually natural
light. The subject(s) of the
image most often look
directly into the camera, this is to convey attitude and a sense of personal identity. The shot
for the image is normally a mid or a mid close up shot. The positioning of the subject(s) are
also important, if they are in a band for example the double page spread I have inserted,
then the most popular/ well known artist stands at the front with the others surrounding.
The main image also continues onto the next page, this is called bleeding
Headlines-
The headlines are the largest text and are different colours and effects then the rest of the
page, this is to grab the audiences attention. They are normally vague, this is to create a
particular atmosphere and to entice the target audience to read on. They normally contain
puns, this is to create a comical view for the reader.
2. Stand First-
This is the short introduction
positioned normally under the
headline. This is usually vague but
gives more information than the
headline, the stand first acts like a
teaser for the audience and
entices them to read on. This is
normally just a sentence long
which is straight to the point.
Drop caps-
This the first letter of a paragraph
which will be in a bigger font than
the main body of text and will usually be in a different colour, this is to help and show the
audience where to start reading and to help it stand out.
Inserts-
These are normally in a text box, for example this double page spread has an insert in the
middle of the main body. This example is in red to help it stand out for audiences. The insert
normally contains facts, quotes or competitions. These quotes would normally be from the
band/ artist or an outside source.
Colour Scheme-
The colour schemes for contents pages are normally simple with a white background and black
text this is so that it easier for the audience to read. On this contents page there is also red text
so that they stand out and to separate the text.
3. Body-
The body is the main bit of text
and anchors the image that is on
the double page spread. The
body is normally no bigger than
11pts, and is conventionally
written in black text on a white
background. This is so that it
easier for the audience to read.
By line-
The by line is giving credit to the
photographer and the writer. For
example on this magazine the by
line is on the second page at the
bottom and says-
Word: Tom Doyle
Photography: Ross Halfin
Columns-
On a double page spread there
are normally four columns which
the image can bleed into.
Caption-
The caption is the title of the double page spread. The
caption conventionally anchors the images and the
subject of what the article is about. On this double page
for example the caption bleedings into the next page of
the magazine.