2. Alley: the space between columns within a
page. Not to be confused with the gutter,
which is the combination of the inside margins
of two facing pages.
3. Banner: The title of a periodical, which appears
on the cover of the magazine and on the first
page of the newsletter. It contains the name of
the publication and serial information, date,
volume, number. Bleed: when the image is
printed to the very edge of the page.
4. Block quote: A long quotation - four or more
lines - within body text, that is set apart in
order to clearly distinguish the author’s words
from the words that the author is quoting.
5. Body or body copy: (typesetting) the main
text of the work but not including headlines.
6. Boost: picture boost (usually front page) pic
promoting a feature or story in later pages
7. Strap boost: as previous, but with a strapline,
not a picture
8. Byline - A journalist's name at the beginning of
a story.
9. Callout: An explanatory label for an illustration,
often drawn with a leader line pointing to a
part of the illustration.
10. Centre of visual interest (CVI) : The
prominent item on a page usually a headline,
picture or graphic.
13. Cross head - A few words used to break up
large amounts of text, normally taken from the
main text. Typically used in interviews.
14. Cutlines: Explanatory text, usually full
sentences, that provides information about
illustrations. Cutlines are sometimes called
captions or legends.
15. Deck: a headline is made up of decks, each set
in the same style and size of type. A multi deck
heading is one with several headings each
different from the next and should not be
confused with the number of lines a heading
has. A four line heading is not the same as a
four deck heading.
16. Drop cap: a large initial letter at the start of
the text that drops into the line or lines of text
below.
18. Facing pages: In a double-sided document,
the two pages that appear as a spread when
the publication is opened.
19. Flush left: copy aligned along the left margin.
Flush right: copy aligned along the right
margin.
20. Golden ratio: the rule devised to give
proportions of height to width when laying out
text and illustrations to produce the most
optically pleasing result. Traditionally a ratio of
1 to 1.6.
21. Justify: (typesetting) the alignment of text
along a margin or both margins. This is
achieved by adjusting the spacing between the
words and characters as necessary so that
each line of text finishes at the same point.
22. Kicker: The first sentence or first few words of
a story's lead, set in a font size larger than the
body text of the story.
23. Masthead: Magazine term referring to the
printed list, usually on the editorial page of a
newspaper or magazine, that lists the
contributors. Typically this would include the
owners, publishers, editors, designers and
production team. The masthead is often
mistakenly used in reference to the flag or
nameplate, which actually refers to the
designed logo of the publication.
24. Negative space: (or white space) the area of
page without text, image or other elements
25. Noise: A noisy image or noisy scan is one where
there are random or extra pixels that have
degraded the image quality. Noise in a
graphics image can be generated at the
scanning stage, by artificially enlarging an
image by interpolating the pixels, or by over-
sharpening a digital photograph. Noise can
sometimes also be found in photographs taken
by some cheaper digital cameras.
27. Pull quote: A brief phrase (not necessarily an actual
quotation) from the body text, enlarged and set off
from the text with rules, a box, and/or a screen. It is
from a part of the text set previously, and is set in the
middle of a paragraph, to add emphasis and interest. A
quote or exerpt from an article that is used as display
text on the same page to entice the reader, highlight a
topic or break up linearity.
29. Rivers: A river is a typographic term for the ugly
white gaps that can occur in justified columns of
type, when there is too much space between words
on concurrent lines of text. Rivers are especially
common in narrow columns of text, where the type
size is relatively large. Rivers are best avoided by
either setting the type as ragged, increasing the
width of the columns, decreasing the point size of
the text, or by using a condensed typeface. An
often overlooked method of avoiding rivers, is the
careful use of hyphenation and justification settings
in page layout programs such as QuarkXpress or
InDesign.
30. Running head: A title or heading that runs
along the top of a printed publication, usually a
magazine.
31. Sell: Short sentence promoting an article, often
pulling out a quote or a interesting sentence.
33. Standfirst: will usually be written by the sub-editor
and is normally around 40-50 words in length. Any
longer and it defeats its purpose, any shorter and it
becomes difficult to get the necessary information
in. Its purpose is to give some background
information about the writer of the article, or to
give some context to the contents of the article.
Usually, it is presented in typesize larger than the
story text, but much smaller than the headline.
