A short exploration of the business value of social media tools - inside and outside the wall. Presented to the AGM of the Australian Graduate School of Entrepreneurship (http://www.swinburne.edu.au/business/agse/) and for the product launch of IntranetManager.NET (http://www.elcom.com.au/Newsletters/IM-Launch/IM-Launch/default.aspx). It was just lucky that two groups asked me to present on essentially the same content on consecutive days. A transcript of the talk is available at http://www.acidlabs.org/2008/11/17/why-are-we-even-arguing-about-this/.

1. Stephen Collins
acidlabs
Why are we even arguing about this?
Social media and your business

2. Would you run your
business without this?

3. Why are we arguing?
The research is in.

4. Many businesses
prevent
social media
access

5. Why?

6. Hyperconnected = hyperfindable

7. They are
talking about
you

8. Are you in the conversation?

9. You can thrive, or die

10. Your people are already
talking for you

11. A changed way of interacting

12. The power has shifted to here

13. A major social media success

14. Many using social tools...
but resistance in Australian business

15. Reach out via social media

16. Empower
conversation

17. Mistakes are okay

18. Social media works
inside your business as well

19. Significant business benefits

20. Staff empowerment =
increased productivity

21. A new strategy is needed

22. Strategic inclusion as
Infocracy not Bureaucracy

23. Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/

24. Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.slideshare.net/trib

25. Like the cool pictures?
iStockphoto.com, Flickr and barackobama.com

26. Stephen Collins
trib@acidlabs.org
skype trib22
+61 410 680722
www.acidlabs.org
twitter.com/trib
www.linkedin.com/in/stephencollins
www.facebook.com/profile.php?id=692035946