Targeting for open government

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My slides for the Social Media in Government conference in Canberra.

Deck and words also at http://www.acidlabs.org/2011/12/13/targeting-for-open-government/.

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Targeting for open government

  1. 1. Targeting for OpenGovernmentBuilding a social media strategy for APCMCOE Stephen Collins
  2. 2. We had a problem
  3. 3. “...improve Australia’seffectiveness in civil-military collaboration forconflict and disastermanagement overseas.”
  4. 4. ???
  5. 5. {
  6. 6. trainingresearchcollaborationstrategic WoG Internationalguidance equivalents Foreign governmentsrelationships
  7. 7. Culture mix
  8. 8. herding catsCats that Webchick is herdingfrom muir.ceardach
  9. 9. But not in the open...
  10. 10. What did we need?
  11. 11. Information outwards
  12. 12. Knowledge sharing
  13. 13. 21st Century comms
  14. 14. Change
  15. 15. But not radical or too much
  16. 16. Who to influence and why?
  17. 17. Gaps?
  18. 18. “known unknowns”
  19. 19. What did we do?
  20. 20. Set some goals
  21. 21. Identities
  22. 22. Wrote staff guidance(and published it on the public web)
  23. 23. Listening plusoutbound social media(talking back where we can)
  24. 24. New site (and still onlypublic commentable blog in Defence)
  25. 25. CC-BY everything
  26. 26. A better newsletter
  27. 27. Radical, huh?
  28. 28. NOT
  29. 29. What can you do?
  30. 30. Know your audience
  31. 31. For us it’s...
  32. 32. stakeholder agenciesother governmentsforeign equivalentsacademiathink tankslatent groups
  33. 33. Measure
  34. 34. Site andsocial media traffic
  35. 35. Mood and conversation
  36. 36. Awareness
  37. 37. Get confident
  38. 38. Take on opportunities to learn
  39. 39. Staff permission
  40. 40. Staff involvement
  41. 41. Authorship and identity
  42. 42. JFDI
  43. 43. Where are we now?
  44. 44. 12 months in we have a long way to go
  45. 45. But we’re a long way ahead of where we were
  46. 46. Thanks!
  47. 47. Stephen Collinstwitter: @trib
  48. 48. License

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