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Why are we even arguing about this?

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Stephen Collins
Stephen Collins

A short exploration of the business value of social media tools - inside and outside the wall. Presented to the AGM of the Australian Graduate School of Entrepreneurship (http://www.swinburne.edu.au/business/agse/) and for the product launch of IntranetManager.NET (http://www.elcom.com.au/Newsletters/IM-Launch/IM-Launch/default.aspx). It was just lucky that two groups asked me to present on essentially the same content on consecutive days. A transcript of the talk is available at http://www.acidlabs.org/2008/11/17/why-are-we-even-arguing-about-this/.

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Stephen Collins acidlabs Why are we even arguing about this? Social media and your business
Would you run your business without this?
Why are we arguing? The research is in.
Many businesses prevent social media access
Why?
Hyperconnected = hyperfindable
They are talking about you
Are you in the conversation?
You can thrive, or die
Your people are already talking for you
A changed way of interacting
The power has shifted to here
A major social media success
Many using social tools... but resistance in Australian business
Reach out via social media
Empower conversation
Mistakes are okay
Social media works inside your business as well
Significant business benefits
Staff empowerment = increased productivity
A new strategy is needed
Strategic inclusion as Infocracy not Bureaucracy
Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
Like the cool pictures? iStockphoto.com, Flickr and barackobama.com
Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946

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