Enterprise 2.0 - A new Age of Aquarius?


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My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.

An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.

It shares significant content with my earlier E2.0 talk, but is tighter and more focused.

A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/

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Enterprise 2.0 - A new Age of Aquarius?

  1. Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?
  2. Who am I?
  3. You need to be ready
  4. Your customers want to be engaged
  5. Smart. Innovative. Lots of ideas. Communicators.
  6. Neither efficient nor effective
  7. We’re at a tipping point
  8. What it is... and isn’t
  9. It’s not this
  10. It’s also not cause for this
  11. Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
  12. The Web As Platform
  13. My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008
  14. Harnessing collective intelligence
  15. Data is the Next Intel Inside
  16. The end of the software release cycle
  17. Lightweight programming (and business) models
  18. Software above the level of a single device
  19. Rich user experiences
  20. People not process
  21. Network effects
  22. “The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law
  23. Then Web 2.0 moved inside the wall
  24. “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  25. Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/
  26. Web 2.0 for business. Sort of.
  27. Uses the tools of Web 2.0
  28. Puts people at the centre
  29. Significant increases in productivity and innovation
  30. Visible, persistent, transparent activity across business
  31. Benefits realisation
  32. Improved knowledge retention (with better opportunities to capture previously tacit knowledge)
  33. Better adoption of tools as near-zero barrier to use
  34. Emergent efficiency over predefined patterns
  35. Greater transparency and visibility of activity
  36. Minimise duplication and rework
  37. Boosted productivity as people can work more naturally
  38. SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  39. “These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  40. Search
  41. Linking
  42. Authorship
  43. Tags
  44. Extensions
  45. Signals
  46. A better ecosystem
  47. So we get better, richer outcomes
  48. Systems can push new information
  49. Users can pull to themselves just as easily
  50. Users can pull to themselves just as easily Flow
  51. Building the Enterprise 2.0 organisation
  52. In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  53. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation
  54. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge
  55. Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  56. Conversation. Collaboration. Community.
  57. Cluetrain was right
  58. Business is actually about people and conversations
  59. Right strategy, right processes, right tools, right time
  60. So what might they need?
  61. Wikis
  62. Blogs
  63. Mashups
  64. Communities
  66. Social networks
  67. So what else?
  68. Bursty vs. Busy Busy vs. Bursty
  69. “The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
  70. Attraction. Engagement. Retention.
  71. “Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
  72. My (everyone’s) generation
  73. Success stories
  74. CIA http://community.e2conf.com/docs/DOC-1090
  75. Janssen-Cilag http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
  76. Do you really want to miss this boat?
  77. “Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
  78. A BIG opportunity
  79. Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
  80. Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
  81. Like the cool pictures? iStockphoto.com and Flickr
  82. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers