Social Media and Employer Brand

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Matt Alder from Metashift delivered this webinar to members of The FIRM on social media and employer branding

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Social Media and Employer Brand

  1. 1. Social Media and Employer Branding Matt Alder – MetaShift
  2. 2. Introductions www.metashift.co.uk www.twitter.com/mattalder www.recruitingfuture.com www.socialfuture.co.uk www.linkedin.com/in/mattalder
  3. 3. Agenda ■  Social Media – Revolution or Fad? ■  The Connected Employer Brand ■  Techniques and Examples
  4. 4. REVOLUTION OR FAD?
  5. 5. 4 out of 5 of Internet users visit social sites every month
  6. 6. 8 Billion minutes are spent on Facebook daily
  7. 7. 50 Million Tweets sent per day
  8. 8. 24 hours of video uploaded to YouTube every minute
  9. 9. LinkedIn grows by 3 million members every month
  10. 10. It’s changing the way people complain
  11. 11. It’s changing recruitment
  12. 12. It’s changing the nature of a Brand
  13. 13. THE CONNECTED EMPLOYER BRAND
  14. 14. Social Graphs
  15. 15. Balance of Power Connected Broadcast Everyone Else Alumni Employer Employees
  16. 16. Recruitment Experience Search Careers “Trad Content Site Digital” Social
  17. 17. Recruitment Experience ■  1 in 4 (23%) jobseekers has been badly treated by a prospective employer. ■  53% of jobseekers will not purchase products and services if they have been badly treated. ■  55% tell at least 3 people about their bad experience.
  18. 18. The Network Effect ■  Social Media could make that 300 or 3000 or 3,000,000
  19. 19. Employment Experience
  20. 20. Employment Experience
  21. 21. A Connected Employer Brand Everyone Else Employees Alumni Employer
  22. 22. DON’T ■  Ignore it ■  Just Broadcast
  23. 23. DO ■  Listen ■  Engage
  24. 24. TOOLS AND TECHNIQUES
  25. 25. Reputation Management
  26. 26. Reputation Management
  27. 27. Reputation Management
  28. 28. Facebook’s Employer Brand Work
  29. 29. Facebook Design
  30. 30. Facebook Engineering
  31. 31. Facebook My SQL
  32. 32. Cisco
  33. 33. Deloitte NZ
  34. 34. Deloitte NZ
  35. 35. Don’t just take my word for it! http://bit.ly/recruitingfuture
  36. 36. Finally ■  Social Media is a revolution not a fad ■  It effects all areas of your organisation ■  Don’t be ruled by the tools ■  The opportunities are enormous ■  The threat of not participating significantly outweighs the threat of doing so ■  The most successful companies are listening, being authentic and being transparent
  37. 37. This is not an option!
  38. 38. Contact Matt Alder - matt@metashift.co.uk

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