WELD is a digital marketing firm based in Oak Hill, West Virginia. We help companies in adventure travel, health care, law, manufacturing and economic development make a strong connection with their customers.

1. A Change in Marketing Philosophy I interrupt people!

2. I said, “The customers want to know if you’re LISTENING !”

3. makes a suite of digital tools.

4. makes a suite of digital tools. WEBSITES BLOGS LANDING PAGES VIDEO WEB PRESS RELEASES EMAIL NEWS PAID SEARCH ORGANIC SEARCH NETWORKS

5. Rapid Deployment Marketing Strategy Application Development Content A comprehensive approach for the quickest results

6. turns your business into a publisher and broadcaster.

7. crunches numbers looking for big bang on little bucks.

8. We know art. And programming. We’re better at managing them.

9. Tools connect and form a funnel Websites Landing Pages Blogs Email News Web Press Releases Video Paid Search Organic Search Social Networks

10. > 90% of Internet sessions begin with a search query.

11. In both time spent and number of viewers, online video is growing twice as fast as television. — Nielsen Company

12. Complete High-Definition Video Production

13. A video can show off a product. Customizable video player with social functionality

14. A well-planned video library is more than a catalog — it speaks to diverse customer segments.

15. Press Releases Contact Information Attached Photos Wrapped website

16. Google Search Results Heat Map

17. Optimized Website Optimized Video Optimized Advertisement Optimized Press Release

18. The reach of social networks and blogging venues is growing at 2 times the rate of other web traffic drivers. — Nielsen Online

19. Real-time search vs. indexed search

20. Content Management System

21. trains you to publish web pages and blog posts.

22. People now spend more time on social networks than they spend checking email . — Nielsen Online

23. Advocates

25. How do I know digital marketing is improving my bottom line? (Hint: Analytics)

26. Last 30 days of old site

27. First 9 days of new site 305% 23% 325%

28. 3 months later 35% 390% +19,641 337%

29. Organic search = Highly engaged visitors + qualified leads

30. 2 reservations via Facebook referral Goal: Conversions

31. Goal: Conversions Second 45 days vs. first 45 days