1. Five Top Benefits of Online News Releases
Online news releases are a cost-effective and long-term way to drive traffic to your website, attract leads and overdeliver on revenue goals.
A good news release will reach the people who matter most to your brand through major search engines, metropolitan news sites and highly trafficked news centers.
Here are five ways online news releases help you get better results:
Improve Your Online Visibility
Nine in 10 buyersturn to Google, Bing and other search engines to research brands, products and services. Online
news releases help your brand get found more easily.
In addition to appearing on Google News, Bing, Yahoo! News and other news search engines for up to 28 days,
online news releases get delivered to hundreds of thousands of subscribers and thousands of top reporters around
the country.
The widespread distribution of your online news releases provides a boost to your online visibility. Including
shareable images, videos and relevant attachments in your news releases can make it easier for prospects and
customers to find your content online.
Build Buzz With Social
Word of mouth influences 20 to 50 percent of all purchase decisions.Using integrated social sharing tools on your
online news release can build buzz and spread your news quickly.
Online news release services like PRWeb have announcement features that automatically distribute your news
within moments of its release, maximizing its impact.
News releases are also highly shareable on social networks. This means that your industry’s influencers will see
and share your content with their followers through Twitter, Facebook, blog posts and more.
Easy tracking of press release pickups, social shares and reads makes online news release services an important
player in measuring your search visibility.
Increase Customer Engagement
Online news releases can help customers engage with your business via a range of interactive features, including
social media and video embedding.
Automatic customized announcements of press releases on Facebook and Twitter helps get your news heard
across social networks and picked up by influencers and prospects.
Video embedding gives customers a face and a visual narrative to associate with your brand.
Increase Traffic Volume and Measurable CTRs

2. Click-through rate (CTR) is a way to measure online marketing or email campaign success based on the number of
people who clicked on a specific link versus the number of impressions received. CTRs are a good indicator of
discovering what resonates with your audience since the act of clicking shows engagement.
As traffic volume raises, organic search will raise, too, which naturally leads to higher CTRs. It’s a virtuous cycle that
delivers real results for your business.
Build Your Brand for Good
The benefits of content marketing generate immediate results, but repeating the process can yield long-term
benefits for your brand. News releases help to establish a solid platform for your business and an online presence
beyond a proprietary website. This reflects and spreads your brand across the Internet.
Embedding unique URLs and landing pages into an online news release makes CTRs easy to measure byattributing
them to a direct source. That information helps you determine the effectiveness of your online news releases.
Landing pages can also be used to help gather leads by delivering more targeted messages and offering assets for
download (such as a report or free trial) in exchange for filling out a contact form. Just be sure your sales and
marketing teams are ready for the onslaught of leads!