Prn arc ppt current mal


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  • Universal search is in the benefit of the searcher – media or consumer. Simply put, universal search simply requires communicators to apply smart keyword use to other forms of media! Goal: more stuff out there with consistent keyword usage means more opportunities to have stuff show up on page 1 of google. Videos, photos, news, and conversation are as important as web/landing pages!
  • Non company name organic searches.
  • Prn arc ppt current mal

    1. 1. ARC Interactive Multimedia Unit
    2. 3. It’s a universal truth.
    3. 4. Thanks!
    4. 5.
    5. 6.
    6. 8. <ul><li>A ccess all of your audiences, all at once, via multichannel content distribution </li></ul><ul><li>R each your audiences immediately, then dynamically update your content everywhere </li></ul><ul><li>C onnect in more engaging ways to drive results </li></ul>“ Content and metrics are what it’s all come down to, but the content must be relevant and creative because people are more self-directed.” John Derbeck, Assistant VP of Advertising MetLife
    7. 9. I love campaigns. I love multimedia. I love PR, marketing & advertising. I love to diversify my assets. I love metrics. I love being found. I love change. I love consumers and business folks.
    8. 10. Online Distribution Social Media Online Newspapers & News Magazines Video Sharing Sites Industry / Blogs
    9. 11. Blog Blog Fan Site Blog Company Site News Site Blog Fan Site Blog Multimedia Unit Migration
    10. 12. IMP Content Updates blog blog fan site blog company site news site blog fan site blog Multimedia Unit Content Updates
    11. 13. Integration with Digital Ad Campaigns ARC also features a 300x250 unit to extend your Marketing with Your Digital Ad Campaigns
    12. 14. Additional Product Features Branded look and feel the landing page and IMU will match customer’s web presence Strategic Web Placement on industry and subject-related sites lead to IMU assets – includes 1 Million guaranteed impressions . Guaranteed social media placement on over 20 industry specific blogs and 100 social media news sites Ability to change assets (for free) for up to 60 days Additional blogger pitching Comprehensive reports 30-day trial of Social Media Monitoring HTML Email Distribution option Online Video Distribution (OVD) for one video Times Square & Las Vegas Distribution for two photos Internet Photo Distribution (IPD)
    13. 15. Product Benefits <ul><li>With the ARC Engagement Platform, customers can: </li></ul><ul><li>Kick-start a new campaign with an aggressive launch to the most important media outlets. </li></ul><ul><li>Integrate your campaign within the site content. </li></ul><ul><li>Support a long term (possibly evolving) campaign </li></ul><ul><li>Make the multimedia content SEO friendly </li></ul><ul><li>“ Push” multimedia content out via comprehensive distribution network. </li></ul><ul><li>“ Pull” audiences by driving them back to company Web site, Facebook page or other microsite </li></ul><ul><li>Engage with audiences via social media tools and calls to action </li></ul><ul><li>Spread their content virally by making content embeddable </li></ul>
    14. 16. Kick-start the launch of a new campaign Drive business through coupon/contest offers Attract Facebook followers And data collection Increase Web site traffic Generate buzz and excitement among consumers The ARC Interactive Multimedia unit and page is customizable. What it can be used for is UNLIMITED. What can the ARC be used for?
    15. 17. <ul><li>ARC taps the power of PR Newswire’s industry-leading Multimedia Content Distribution Network </li></ul><ul><li>Up to 5,700 media points and 5,400 sites/aggregators with embeds/drives to ARC. Integrated within content. </li></ul><ul><li>Social networks, blogs and content sharing </li></ul><ul><li>Social/microblog posts through PR Newswire follower base </li></ul><ul><li>Feeds to the top 100+ online video sites with unique monthly visitors totaling 30 million+ </li></ul><ul><li>Search optimization through extensive organic listings </li></ul><ul><li>Precise contextual targeting as well as through industry vertical microlists </li></ul><ul><li>Optional Email distribution to your own lists as well as third-party lists </li></ul>Unmatched Distribution and Optimization
    16. 18. Delivered weekly after distribution and details: Comprehensive Reports <ul><li>Page Views </li></ul><ul><li>Keyword Searches </li></ul><ul><li>Embedded IMP & Video Views </li></ul><ul><li>Time Spent on Page </li></ul><ul><li>Links to External Sites </li></ul><ul><li>Referring Domains </li></ul><ul><li>Online Video Views </li></ul><ul><li>Length of Video Views </li></ul><ul><li>File Downloads </li></ul><ul><li>Video Uploads </li></ul><ul><li>Social Media </li></ul><ul><li>Web Clips </li></ul><ul><li>PRNJ Media Outlets & Industry Subjects </li></ul>
    17. 19. Includes 30 days of PR Newswire Media Monitoring (PRN MM) Demographics: Gender, age and regional information Top Topics: Conversations around your brand Buzz volume: Number of mentions over time Sentiment: Measure tone of your brand’s buzz: positive, negative or neutral Influencers: Identify the most influential sources
    18. 20. 29% of visitors spent between 3-15 minutes on the ARC 3.5% CTR on strategic web placements/text advertising Premium placement on top trade publication websites - $20,000 value #4 immediate organic ranking for key term: “talent recruitment” ARC In Action: Product Launch
    19. 21. 37% of visitors spent more than 3min on the ARC ARC page views: 630,000+ 22,000+ video views 200+ whitepaper downloads ARC In Action: Branding
    20. 22. in Action: Thought Leadership/Engagement <ul><li>25% of visitors spent between 1 and 5 minutes on the ARC </li></ul><ul><li>27% of email recipients clicked through to the ARC </li></ul><ul><li>12,000+ video views </li></ul><ul><li>35% of visitors watched at least 30 seconds of the video </li></ul>
    21. 23. in Action: Promotion/Acquisition <ul><li>13,000+ ARC video views </li></ul><ul><li>ARC page views: 5,000+ </li></ul><ul><li>60% of video viewers watched 90+ seconds </li></ul><ul><li>Pick-up by 30+ bloggers </li></ul><ul><li>360+ file downloads </li></ul>
    22. 24. in Action: Consumer Participation <ul><li>ARC displays in organic search results for 800+ keywords </li></ul><ul><li>ARC page views: 12,300+ </li></ul><ul><li>2,200+ video views </li></ul><ul><li>1,000+ file downloads </li></ul>
    23. 25. <ul><li>Do it all with unprecedented ease, speed and productivity </li></ul><ul><li>How much does a rich microsite or widget cost to design, produce and program? </li></ul><ul><li>How much does massive multichannel reach cost? </li></ul><ul><li>How long does it take? </li></ul><ul><li>With ARC, it takes about a week, with virtually no work on your part </li></ul>ARC is Turn Key Deeper audience engagement, wider distribution and production productivity…as never before.
    24. 26. Total Package Price: $15,000 <ul><li>Branded look and feel of SEO-friendly landing page and Interactive Media Unit </li></ul><ul><li>Will contain 5 unique tabs to house multimedia content including video, photos, data, etc </li></ul><ul><li>Content pushed out via PR Newswire’s unique audience distribution network </li></ul><ul><li>Strategic Web Placement on industry and subject-related sites – 1,000,000 impressions </li></ul><ul><li>Guaranteed social media placement on over 20 industry specific blogs and 100 social media sites </li></ul><ul><li>Building of Page and Unit. </li></ul><ul><li>Ability to change assets (for free) for 60 days </li></ul><ul><li>Additional blogger pitching by MultiVu’s outreach team </li></ul><ul><li>Comprehensive reports </li></ul><ul><li>30-day trial of PR Newswire Media Monitoring </li></ul><ul><li>HTML Email Distribution to up to 200 customer-supplied contacts </li></ul><ul><li>Online Video Distribution (OVD) for one video </li></ul><ul><li>Times Square & Las Vegas Distribution for two photos </li></ul>Pricing and Packages