Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Trends Impacting News Companies


Published on

At the Detroit Media Partnership, we do a significant amount of trend watching and future forecasting — we want our products to meet users in the future, not be chasing after them where they were.
The slides included here come from the biggest, most recent session rallying everyone from the newsroom to marketing to advertising around the digital trends that will gain steam in the coming year. Not only will they affect us—they’ll affect the business partners we support.
So, what are these trends you should be thinking about? Here’s a quick recap:
1. Wearable technology — More and more tech is making its way into our wardrobe. We’re planning for a future that has fewer screens and more feedback data.
2. Ecommerce — Used to be, people were afraid to put a credit card number into a website. Not anymore. Now people can pay with their smartphones. Is your company well positioned to transact with users across digital platforms?
3. The social web — Social media has rapidly become the way many people discover news and new businesses in their neighborhood. Brands have used these networks to broadcast, but they’re only beginning to understand how to participate effectively. Do people tune you out on social channels, or have you figured out their psychological motivations?
4. Smart devices — More and more devices are wi-fi enabled, offering amazing new potential. If your products were connected to the web would that benefit your customers?
5. The environment as technology — It isn’t just devices. Sensors are being built into everything: bridges, buildings, cars, you name it. What advantages can you imagine in making your products part of the Internet of Things?
6. Unbundling — Value is often created in the bundling together of products, but our old bundles — the newspaper, the cable channel package, the record album — are getting broken up. Is your business exposed to unbundling? What could you bundle to create new value?
7. Commoditization — The web is growing like crazy. This means the content and ads out there have more and more competition, and their value is falling. How do you stand out in the ocean that is the Internet?
8. Search — It’s the single most dominant behavior on the web and it continues to evolve. Search will likely move from giving you articles to giving you answers. Is your web presence prepared to evolve as search technology changes?
9. Context and anticipation — More and more, users expect their digital products to know where they are and the specifics of what they want, often without asking. Significant technical advances are making this a reality. How well does your product know its user?
10. Privacy and security — Edward Snowden and the NSA put this on the forefront of the public attention, and concerns over privacy and security will persist, even generating new digital products in the market. Does your product foster users’ desire for privacy or the need to keep their data secure?

Published in: News & Politics
  • Be the first to comment

Digital Trends Impacting News Companies

  1. 1. Trends In Digital 2014
  2. 2. Wearable Technology Search E-Commerce Commoditization Context & Anticipation Smart Devices Environment As Technology Social Unbundling Security & Privacy
  3. 3. Wearable Tech
  4. 4. Kapture
  5. 5. DrumPants
  6. 6. Myo
  7. 7. E-Commerce
  8. 8. Passbook
  9. 9. Venmo Touch
  10. 10. Zero Moment Of Truth
  11. 11. Social
  12. 12. 2004 1999 2003 2011 2006 2012 2005 2010
  13. 13. First make connections, then do stuff VS. First make content, then connect
  14. 14. 37 minutes per day
  15. 15. Smart Devices
  16. 16. Environment as Technology
  17. 17. Temperature Acceleration pH Pressure PPM Altitude Force IR Chemical
  18. 18. Unbundling
  19. 19. Commoditization of Content & Ads
  20. 20. + 50,000,000
  21. 21. Search
  22. 22. Google Knowledge Graph
  23. 23. "My vision when we started Google ... was that eventually you won't have to have a search query at all. You'd just have information come to you as you needed it." — Sergey Brin
  24. 24. Context & Anticipation
  25. 25. Google Now
  26. 26. MindMeld
  27. 27. Newsbound
  28. 28. Privacy & Security
  29. 29. Blackphone
  30. 30. Wearable Technology Search E-Commerce Commoditization Context & Anticipation Smart Devices Environment As Technology Social Unbundling Security & Privacy