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  1. 1. Digital Asset Optimization adds value to your Business! www.daoptimization.com
  2. 2. About Us DAO LLC is a New Media Marketing Company specializing in Digital Asset Optimization services that help businesses identify and develop their Digital Assets, increase website traffic, build brand awareness & increase exposure to social media channels for the purposes of increasing profits and adding value to your business.
  3. 3. What are Digital Assets? <ul><ul><li>Digital assets are promotable assets available to a company or individual used to bring traffic to their website and further exposure to their products or services. </li></ul></ul><ul><ul><li>These assets include websites, mobile websites, blogs, videos, photos, articles, social bookmarks, social network profiles, press releases and podcasts. </li></ul></ul><ul><ul><li>Any asset that can be searched for and found on the web can be optimized. </li></ul></ul>
  4. 4. What is Digital Asset Optimization? <ul><ul><li>Digital Asset Optimization� refers to the practice of taking inventory of a company’s marketable, digital assets and implementing a process for keyword optimization and promotion to relevant channels. </li></ul></ul>
  5. 5. How are Digital Assets Optimized? <ul><ul><li>Digital Assets are generally optimized using the following 2 techniques: </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO) - SEO is defined as using strategies and tactics undertaken to influence the rankings of web pages in the search engines. Search Engine Optimization involves the 3 steps of SEO including technical optimization, content optimization and link building. </li></ul></ul><ul><ul><li>Social Media Optimization (SMO) - SMO involves optimizing media online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. </li></ul></ul>
  6. 6. Why should I implement a Digital Asset Optimization strategy for my business? Implementing a Digital Asset Optimization Strategy will add value to your business by allowing you to stay connected with your customers & clients by fostering relationships via online social media channels that allow the sharing of information with them & their friends outside your business environment. Properly optimizing your digital assets also makes them findable among search engines, directories and other online databases for people conducting keyword searches related to your products or services. Increased engagement & traffic to your Digital Assets increases lead generation which increases profits and adds value to your Business!
  7. 7. Key Statistics <ul><ul><li>More than 1/2 the world’s population (3 1/2 billion) are currently using the web. </li></ul></ul><ul><ul><li>More than 85% of the world's Internet users surveyed have purchased something online. (Neilson) </li></ul></ul><ul><ul><li>According to JP Morgan worldwide retail e-commerce is expected to grow to $700 billion dollars in 2010 up from $235 billion in 2006. </li></ul></ul><ul><ul><li>74% of the US population ( 251 million) are current users of the internet. </li></ul></ul><ul><ul><li>U.S. mobile phone users who access their device daily for mobile Internet access more than doubled from 10.8 million in January 2008 to 22.4 million in January 2009. That’s an increase of 107%. (comScore) </li></ul></ul>
  8. 8. Key Statistics Cont. <ul><ul><li>97% of American internet users use the internet to shop of which 57% characterize their behavior as &quot;shop online, purchase offline&quot; (NPD Group) </li></ul></ul><ul><ul><li>90% of online commercial searches result in offline bricks and mortar purchases (comScore) </li></ul></ul><ul><ul><li>54% of Americans have substituted the internet and local search for phone books (comScore networks) </li></ul></ul><ul><ul><li>Blogs are now used by 24% of Internet users, up from 13% in 2006. (Neilson Ratings) </li></ul></ul><ul><ul><li>Social networks such as Facebook, Twitter and Myspace are now used by 26% of Internet users, up from 17% in 2006. (Neilson Ratings) </li></ul></ul>
  9. 9. The Top 3 reasons why business owners have not implemented a DAO strategy. <ul><ul><li>Lack of Time - Most business owners are busy with other facets of their business. </li></ul></ul><ul><ul><li>Lack of understanding - Many business owners have heard the terms social media, seo, blogs etc. but don’t know how to develop a strategy for their business. </li></ul></ul><ul><ul><li>Cost - Money is tight! Aren’t these type of services expensive? I’ve been burned before! </li></ul></ul><ul><li>DAO LLC addresses all of these concerns by offering Affordable, </li></ul><ul><li>Customized Digital Asset Optimization services guaranteed to add </li></ul><ul><li>value to your business. </li></ul>
  10. 10. Why choose DAO? <ul><ul><li>Years of knowledge and experience in Search Engine & Social Media Optimization. </li></ul></ul><ul><ul><li>Our founder is a former retail small business owner who understands the daily dilemma's facing small business owner’s. </li></ul></ul><ul><ul><li>Affordable Digital Asset Optimization services tailored to your unique business needs. </li></ul></ul><ul><ul><li>Your satisfaction is priority #1. We know and understand what a satisfied client can do for business :) and what a disgruntled customer :( can do with the power of the Internet! </li></ul></ul><ul><ul><li>We love what we do! </li></ul></ul>
  11. 11. Digital Asset Optimization Adds Value To Your Business! For more information or to request a proposal please visit our website. www.daoptimization.com Thank you for your time and interest.