Attraction Marketing<br />to Empowered Consumers<br />Scott Schang<br />@ScottSchang#RETSO<br />www.HomeownershipUniversit...
Secret?<br />
I Buy My Way<br />
Where Do I Start?<br />
WordPress | CRM | Email Marketing<br />Passive Marketing System<br />
Attract<br />
Opt In<br />
Incubate<br />
Reciprocation<br />
I don’t know who to trust<br />Check out this site!<br />
Demographic Target<br />
Education Focused Attraction Marketing Strategy<br />
Short Videos Library<br />
Long Videos Library<br />
Embedded Slide Shows<br />Opened Account Oct 09, 2009<br />12,807 Views<br />
Passive Marketing Strategy<br />“Touches”<br />A Month<br />10k+ Visits<br />711 Views<br />328 Views<br />70 Views<br />
Passive Marketing Strategy<br />“Touches”<br />A Day!<br />370<br />
35 Leads Last Week<br />
Geographic Target<br />
Community Focused Attraction Marketing Strategy<br />
Geographic Target<br />
Unexpected Opportunity<br />
Walking at 4 Months Old<br />69% Google - 14% Cici’s<br />
Build Systems<br />
12 to 18 Months<br />
@ScottSchang<br />Scott Schang<br />www.LiveTemeculaValley.com<br />www.HomeownershipUniversity.com<br />
Reading List<br />
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Attraction Marketing to Empowered Consumers

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Attraction Marketing to Empowered Consumers

  1. 1. Attraction Marketing<br />to Empowered Consumers<br />Scott Schang<br />@ScottSchang#RETSO<br />www.HomeownershipUniversity.com<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7. Secret?<br />
  8. 8.
  9. 9. I Buy My Way<br />
  10. 10.
  11. 11. Where Do I Start?<br />
  12. 12. WordPress | CRM | Email Marketing<br />Passive Marketing System<br />
  13. 13.
  14. 14. Attract<br />
  15. 15. Opt In<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Incubate<br />
  20. 20. Reciprocation<br />
  21. 21. I don’t know who to trust<br />Check out this site!<br />
  22. 22. Demographic Target<br />
  23. 23. Education Focused Attraction Marketing Strategy<br />
  24. 24. Short Videos Library<br />
  25. 25. Long Videos Library<br />
  26. 26. Embedded Slide Shows<br />Opened Account Oct 09, 2009<br />12,807 Views<br />
  27. 27. Passive Marketing Strategy<br />“Touches”<br />A Month<br />10k+ Visits<br />711 Views<br />328 Views<br />70 Views<br />
  28. 28. Passive Marketing Strategy<br />“Touches”<br />A Day!<br />370<br />
  29. 29. 35 Leads Last Week<br />
  30. 30. Geographic Target<br />
  31. 31. Community Focused Attraction Marketing Strategy<br />
  32. 32. Geographic Target<br />
  33. 33. Unexpected Opportunity<br />
  34. 34. Walking at 4 Months Old<br />69% Google - 14% Cici’s<br />
  35. 35.
  36. 36. Build Systems<br />
  37. 37.
  38. 38. 12 to 18 Months<br />
  39. 39.
  40. 40. @ScottSchang<br />Scott Schang<br />www.LiveTemeculaValley.com<br />www.HomeownershipUniversity.com<br />
  41. 41. Reading List<br />

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