This presentation talks about How to Improve Your Business Performance With Data-driven Content Marketing Strategy by Utah Tech Labs team. Data-driven content marketing strategy is one of the most effective ways to increase the interest in your company and boost your customers’ engagement. It is important and it does work. But only when your business is digitalized and optimized well.

1. How to Improve Your
Business Performance With
Data-driven Content
Marketing Strategy
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2. 01
- Big data has allowed businesses to
analyze a large swathe of information
collected from their clients to figure out
the so-called “pain-points.” This data-
driven approach has proven itself to be
much more effective than “guesswork
marketing”.
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3. 02
By utilizing data in every phase of
marketing content creation, you
are effectively ensuring you are
putting
· the right content
· in front of the right audience,
· at the best time,
· in the perfect format,
· and using the appropriate
channel.
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4. 03
- So, your marketing efforts will be more
effective and will yield greater success
in moving your audience through all
the stages of inbound marketing and
the buyer’s journey.
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5. 04
· But to make it work you need to
create a proper data-based content
marketing strategy that can boost
your ranking. Here are some steps
that we suggest you follow:
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6. You need to find out the target customer’s gender, age, preferences, wishes.
If you manage the information even about their hobbies, income, location,
emotional triggers, etc. it will bring even more advantages while creating
your content.
A Tip: Google Analytics and other analytics tools make it easier to find out the
demographics of the customers.
1. Find the Target Audience
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7. The proper data analysis includes multiple steps:
· website analysis
· content analysis
· competitor analysis
2. Perform a Proper Data Analysis
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8. The number one priority for content creation is quality over quantity.
Businesses can utilize readily available tools for their data analysis, such as:
1) Trending Topics: From Google Trends to trending hashtags on Twitter
2) Keywords
The right keywords and strategic SEO can get your content in front of the
right audience fast.
3. Develop Customer-Centric
Value-Based Content
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9. Take inventory of the content you already have stored away or published.
Some ways to reuse your older content include:
• Creating an infographic from a previous post
• Re-promotion on social media
• Using it to create video tutorials
• Turning it into a presentation or creating a Slideshare
• Using it for a throw-back campaign
• Turning it into modular content
• Using it to create email content
4. Update the existing content
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10. Where are the gaps? Where are you exceeding your expectations?
Take advantage of your analytics to determine what content is working and
what is not even after adapting it to the preferences of your audience.
Analyzing your performance gives you the right insights to optimize your
best performing content. Continue optimizing, analyze, repeat.
5. Analyze Your Content
Marketing Performance
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11. The way forward
Data-driven content marketing strategy is one of the most effective ways to
increase the interest in your company and boost your customers’
engagement. It is important and it does work. But only when your business is
digitalized and optimized well.
utahtechlabs.com info@utahtechlabs.com

12. In this way, you can change the focus and start to gather information,
analyze, and implement data-driven marketing strategy easier and more
effectively. Consider the following services which
might be helpful in achieving the goal:
• Implementing cloud-based software;
• Computer applications;
• Enterprise mobility apps;
• Salesforce services;
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13. You can learn more about these opportunities or get a consultation by
contacting an expertised and experienced Utah Tech Labs team.
utahtechlabs.com info@utahtechlabs.com

14. www.utahtechlabs.com
+1-801-633-9526
info@utahtechlabs.com
www.utahtechlabs.com info@utahtechlabs.com