1. Innovative Solutions to Increase
Consumer Marketing Revenue

2. Consumer Marketing Challenge
Sell more print and digital subscriptions
AudienceFUEL:
 Understands the media business
 Utilizes proven online marketing
techniques that provide maximum ROI
with minimum risk
 Offers turn-key services for
implementation and reporting

3. Two solutions for media companies:
 Audience Development. CPC traffic
optimized for your metrics with no creative
required.
 Circulation Sales. Identify and convert your
best prospects online with media
optimization and look-a-like prospect
modeling.

4. Circulation Sales
Sell more print and digital subscriptions
online using our marketing platform
1
2
3
Look-a-like Profiles. Prospect online using a
model of your existing subscribers to identify
and target new ones.
Media Optimization. Proprietary media
optimization software for both mobile and web
on your own inventory and paid media.
Performance. Delivering orders to you at
competitive acquisition costs.

5. Circulation Sales
Look-a-like Model.
1
2
3
Use the customers you know to reach the
customers you don’t.
 Statistical model of your existing orders to
find prospects.
 Project this model against 300 million people
in the US for prospecting.
 Continual learning from the ongoing flow of
subscription orders for smarter targeting.

6. Circulation Sales
Media Optimization.
1
2
3
Show your online ads to prospects on inventory
that converts best
 Each creative is scored for conversion against
every web or mobile page
 Metrics used for scoring include
clicks, conversions or demographic/lifestyle
reach.
 Real-time metrics and data.
 Your own house inventory or paid media.

7. Circulation Sales
Proven Performance.
1
2
3
Case studies show AudienceFUEL delivers better
ROI for Media Companies.
 Publisher 1: 400%+ higher eCPM on house
advertising means $1m+ new revenue
annually.
Publisher 2: 300% increase in clicks means
$2m+ more revenue annually.
 Publisher 3: 600% increase in clicks means
$1.5m+ more revenue annually.

8. Implementation is easy:
1
Pixel. We give you a pixel to place on your subscription
confirmation pages online. We perform all testing.
2
Creative. You provide display ad creative for your offers. No
limit for creative testing. Upload directly into our platform
or we provide that service.
3
Reports. We provide you a login to our website to receive
performance reports. Optimization and profiling are
automatic. Nothing more is needed from you.

9. As CPA Drops Campaign Spend Increases
12,000
80
Spend
10,000
CPA
70
60
8,000
50
6,000
40
30
4,000
20
2,000
10
0
0
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8

10. Thank You
For more information:
www.audiencefuel.com