The document discusses audience feedback that was gathered for a rough cut of a music video. The target audience was people on Facebook, Twitter, and Tumblr who like pop punk music. This allowed the creator to get feedback from their target audience quickly. Friends on social media and people in the same music genre were asked questions about the narrative, footage quality, use of pop punk conventions, length of the song, and anything else they liked or disliked to help improve the music video.