2. Background
• Mayer’s career was helped launched by a fan
named forum called mystupidmouth.com
• On this forum, fans could exchange views and
MP3s of songs
• Mayer himself would write blog posts to his
fans, which helped them be up-to-date with
his concert dates.
• This helped his music travel to surrounding
cities and record label executives
3. My Stupid Mouth
• Mystupidmouth.com has grown and still exists
today for loyal fans. Mayer gives interviews to
the site’s admin when releasing a new album
4. Social Media
• Mayer has the following social media websites:
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His personal website
Facebook
Instagram
Tumblr
YouTube
Was one of the first celebrities to use Twitter before
deleting his account, although rejoined January 31st
2014
5. Social Media
• Mayer posts to twitter approximately 10 times a
week, sharing thoughts on current events in pop
culture and photos from the recording studio.
• His tumblr account is not maintained as often
since his rejoining of Twitter.
• His Facebook seems to be maintained by his
“team” as they post about online sales on his
website, upcoming television appearances and
tour dates.
6. Social Media
• Mayer’s Instagram is run by himself and is
posted to rather frequently
• His YouTube account was used frequently on
his 2013 summer tour and previously was
used to make humourous videos for fans
• Here is an example:
http://www.youtube.com/watch?v=h3nQ_wlg
GT8
8. Finding Your Audience
• Mayer is an experienced artist who has found
his audience and has a large fan base.
• He sometimes posts photos of him with other
famous people in hopes of expanding his fan
base.
• Mayer has recently transitioned into a more
mature artist so Instagram pictures of him
with Steven Tyler and Bob Saget may attract
older fans…
9.
10. Post Meaningful, Sharable Content
• Mayer posts information and photos of
upcoming recording sessions and
performances, which can excite fans. They
will be eager to share this content to a wider
audience. An example of this is:
11. Engage Your Current Fans
• Mayer tends to respond to fans questions in
blog posts and also on Twitter
12. • By responding to fans, Mayer forms a more
personal connection and kinship with these
people.
• More fans will be inclined to compose tweets
to him in hopes of getting a response
13. Continue the Social Push
• When Mayer rejoined Twitter he made a
reference to “Follow Friday” (#FF) and tagged
his girlfriend Katy Perry who has the world
record for most Twitter followers
• If people retweet that or compose their own
Follow Friday tweets and tag Mayer, he will
gain more exposure on social media
eventually leading to his music
14. Post Consistently
• Mayer’s postings across social media are
scattered for the most part but when he is busy
working in the studio or on tour, he makes
majority of his posts.
• Tweeting and posting YouTube videos from the
recording studio gives fans an behind-the-scenes
look into production and again, will help form a
special bond
• An example of a posting:
• http://www.youtube.com/watch?v=c2QRCXNYm
pU
15. Conclusion
• Mayer emerged into the public eye at the
beginning of new media.
• Communicating with fans over the Internet
helped build his career and he has continued to
use it today, which has helped him maintain a
long and successful career as a musician.
• His online persona will only help him extend his
fan base and introduce his music to more people.
