1. Louis Rutter
Music Questionnaire results analysis.
The purpose of my market research into music magazines is so that when creating my magazine, I
will have a better understanding as to what style it should be, what contents to include and
ultimately find out what is the most popular genre of music in the demographic I am aiming it at.
To find out this information, I conducted a series of questionnaires and handed them out to a
number of people. Their ages were mainly 16 -20 as I believed that this would give me the
information on preferred music genres and magazine expectations that people were attracted to.
This pie chart shows the ages of the people
Age that I surveyed with my questionnaires. It
shows that 50% of the 10 people that I asked
10% 0%
were aged 16-20. 40% were 20-30 years old
-16 and only 10% were above 40. This indicates to
16-20 me that I must aim my magazine at 16-20
50% year olds.
40% 20-30
40+
The bar chart shows the results of who was
Gender male and who was female. It shows that out
8 of the ten people I asked, 60% of them were
Axis Title
6 female and 40% of them were male. This
4
2 shows me that music magazines are popular
0
Geneder with both males and females although I need
to aim my magazine mainly towards
Male 4
femaleswithout completely disregarding the
Female 6 male taste.
The results shown in this pie chart show the
Occupation occupation of those people who filled out the
0% questionnaire. It shows that most of them
(60%) were students; only 30% of them were
Student employed. This indicates to me that I need to
30% aim my magazine at students in terms of
Unemployed
style, price and content, as most of the
60% Employed
people I asked said they fell into that
Other category showing that it is the most popular.
10%

2. Louis Rutter
This chart shows which music genre the
This chart shows which music genre the
Prefered Genre people asked preferred.It clearly shows that
people asked preferred. It clearly shows
that indie music rock musicmusic are the
indie music and and rock are the most
Rock
most popular 23% sayingsaying theyindie and
popular with with 23% they prefer prefer
12% Pop
20% indie and 20% saying theyrock. I gave them
20% saying they preferred preferred rock.
23%
R&B I gave them the opportunity opinion twice if
the opportunity to vote their to vote their
15% Rap opinion twice decide. couldn’tthat the least
they couldn’t
if they It shows decide. It
popular genre was country so I know my
15% Country shows that the least popular genre was
magazine should be indie or rock themed.
6% 9% country so I know my magazine should be
Indie
indie or rock themed.
This Pie chart shows how much the people
Price asked said they would be willing to pay for a
magazine. It shows that the ideal price
0%
people would be willing to buy a magazine
10% for is roughly £2-£4 so I now know that my
-£2 magazine should be around that price range.
40% £2-£4 Nobody said they would buy a magazine for
£5-£10 above £10 so I know not to aim at that price.
50% Above £10
I asked people whether or not they
Incentives thought freebies such as posters, stickers
etc… make a magazine more appealing.
The results show that 60% of them said
yes that they would prefer a magazine if
40% Yes it came with freebies. Therefore, when
No designing my magazine, I should take
60%
into account including a small freebie to
make it more appealing.

3. Louis Rutter
I asked people what they believed the
Content magazine should contain. The results are
presented in the pie chart. It shows that most
Interviews
of those I asked thought that interviews and
10% information on gigs is the most desirable
Gossip
aspect of a magazine. I know to include lots of
10% 30%
interviews from artists as well as background
information on info on them and avoid excessive information,
gigs
images and ‘pointless’ gossip.
30% biographical
20% information
images
To conclude, the results of my music magazine questionnaires indicate to me the things I need to do
in order to make my magazine more appealing to the targeted age demographic. For example, I now
know that I should aim my magazine at 16-20 year olds and also direct my magazine towards males
without completely excluding males. Furthermore, I found out that I need to aim my magazine at
students as well as making it indie or rock themed as they were the most popular genres. The results
also indicate to me that I should make my magazine roughly £2-£4 and try to include a small
incentive in order to make my magazine more appealing. Finally, it is now clear to me that the
contents of my magazine should include interviews, information on gigs, biographical information
and try to avoid too much celebrity ‘gossip’ as the people I asked said that that was the most
undesirable aspect. Ultimately the results of my music magazine questionnaire were very helpful in
helping me to understand exactly how to structure and design my magazine.