変化する企業と生活者のソーシャルコミュニケーションVer1.0

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変化する企業と生活者のソーシャルコミュニケーションVer1.0

  1. 1. 2010 12 10
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  3. 3. The Time They Are a Changing ...2010 12 10
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  7. 7. 30% 2009/11 2010/11 24% 20% 17% 10% 6.4% 5.3% 3.4% 4.1% 0% Facebook YouTube Google2010 12 10
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  9. 9. CheckFacebook.com 2010/82010 12 10
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  16. 16. MY IDEA IS GREAT!! Mass media2010 12 10
  17. 17. MY IDEA IS I like his idea! GREAT!! What do you think? Mass media Social media2010 12 10
  18. 18. MY IDEA IS I like his idea! GREAT!! What do you think? Mass media Social media2010 12 10
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  21. 21. 3 Friends Family Online product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 82010 12 10
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  26. 26. Toru Saito http://www.amazon.co.jp/dp/4900790052/ Lady Gaga Takeshi Kato2010 12 10
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  28. 28. e2010 12 10
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  41. 41. ☓ ☓ ☓ ☓2010 12 10
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  59. 59. Learn → Feel → Buy Feel → Learn → Buy Buy → Learn → Feel Buy → Feel → Learn2010 12 10
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  67. 67. 100% 95% 94% 94% 250 88% 82% 80% 82% 76% 75% 188 65% 61% 50% 125 31% 25% 63 0% 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi Twitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079 Followers Tweets 43 35 50 41 51 33 34 48 28 37 249 Positive 95% 94% 82% 80% 31% 88% 94% 65% 82% 76% 61% by Tweetfeel on 2010/11/292010 12 10
  68. 68. http://www.zappos.com2010 12 10
  69. 69. 600,000 2,000,000 522,802 450,000 1,500,000 300,000 1,000,000 150,000 500,000 32,167 25,712 2,675 1,823 2,172 1,171 1,738 10,246 5,228 477 0 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi Twitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079 Followers Incommin 2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712 g Link by Backtweets on 2010/11/292010 12 10
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  73. 73. : @toru_saito : in the looop2010 12 10

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