••••
0-11     12-17      18-24      25-34      35-44      45-54          55-64          65-100%                                ...
0.45        0.3      0.15         0      -0.15       -0.3      -0.45       -0.6              12-17   18-24   25-34    35-4...
3               Friends                FamilyOnline product reviews    Product web sites    Discussion forums       Search...
Toru Saito    http://www.amazon.co.jp/dp/4900790052/ Lady GagaTakeshi Kato
e
&7&                       <<                <:=                      !"      &#!!!                                        ...
2009/8   2010/2
➡➡➡➡
600,000                                                                                                                2,0...
:   @toru_saito:       in the looop
Socialshift Ver1.1
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Socialshift Ver1.1

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ソーシャルメディアセミナー資料

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Socialshift Ver1.1

  1. 1. ••••
  2. 2. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65-100% 18- 12-83% 25- 35-67% 45- 55-50% 65-33%17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
  3. 3. 0.45 0.3 0.15 0 -0.15 -0.3 -0.45 -0.6 12-17 18-24 25-34 35-44 45-54 55-64 65+Web 8% 59%
  4. 4. 3 Friends FamilyOnline product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 8
  5. 5. Toru Saito http://www.amazon.co.jp/dp/4900790052/ Lady GagaTakeshi Kato
  6. 6. e
  7. 7. &7& << <:= !" &#!!! &%! &"!!! &$! &#! &!!!! &"! %!!! &!! $!!! %! $! #!!! #! "!!! "! ! ! ! & " # ( $ -./0&12%34-5336&7&839($:
  8. 8. 2009/8 2010/2
  9. 9. ➡➡➡➡
  10. 10. 600,000 2,000,000 522,802450,000 1,500,000300,000 1,000,000150,000 500,000 32,167 25,712 2,675 1,823 2,172 1,171 1,738 10,246 5,228 477 0 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon PepsiTwitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079FollowersIncommin 2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712g Link by Backtweets on 2010/11/29
  11. 11. : @toru_saito: in the looop

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