Overview….• What is social media? How are people using it? • Social Media s Engagements• How do I use it into my recruitment process?• Where do I start? 10 steps• What do I need to know about the basic etiquettes?
Which Networks Matter and Who s Using Them? Social Media Users 80% 70% 60% Percentage of Worldwide Internet Users 50% 40% 30% 20% 10% 0% 15-‐24 25-‐34 35-‐44 45-‐55 55+ AgeSource: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScore data,July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009
Let me ask you…Social Media ;• Can be your marriage & life savior?• Large firms used to SACK professionals because of their SM activities?• HR Security is very important?• Finance Director tweets 3mins once. Can he perform well at his job?
Ongoing relevant content generationSeeking out Employee fans participation Social Media Success Asking for Open input dialogue
Our Trust levels…• Only 20% of people trust advertising• And 33% trust their selection of blogs.• But 78% of people trust recommendation of their network.
Social Media Hiring – 6 Thingsyou should know• Social Media has a low cost of entry• Brand Equity building is driven by social behaviors• Communicate, Collaborate, Converse, and create a Community• Different Networks appeals to different demographics• Social Networks lifts the personal veil and gives granular details• Targeted search reduces cycle time
How To Use it in the Recruitment Process?• Develop new, passive talent streams as you prepare for recovery• Strengthen employment branding – Engage talent in open, personal dialogue – Improve employee advocacy and engagement – Create more meaningful relationships with talent – Proactively recruit talent who is passionate about your brand• Target your ideal candidate based on user generated information• Promote your company and industry – Drive traffic to your company brand page and/ or career site
IMPORTANT!!!Prasath s 3 steps in SMARTER hiring with social media :• To reach the potential applicants• To screen the applications• To validate your choice
How do we applyPractices Social Media Best them?
Medium to understand someone trueself, online reputation & PERSONALONLINE BEHAVIORS, not justOrganizational Behavior.
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• 35% of companies using it to promote their business.• 25% using to connect with customers or clients• 21% using for recruitment• 13% using to strengthen their employment brand.• 11% increase of referrals alone in Linkedin
• Still in the same RETROSCOPE.• Helps us to understand people s behavior
• The Long Game – get people to follow you and want to listen to what you have to say ;• Use to post jobs;• Use to find candidates on line who are tweeting .
Where to Start? 10 Steps 3. Manage 4. Create a 2. Master1. Set a goal your online user one medium reputation experience 8. Boost 5. Listen, 6. Highlight 7. Visually your learn and specific jobs stimulate rankings engage (SEO) 10. Dedicate9. Promote time and effort