By now you have all heard others suggest that to succeed with your social game service you must first focus all of your energy on understanding, improving, and thoroughly optimizing your game's initlal conversion and retention. This is absolutely correct, and it's importance cannot be overstated. However, once you have done that - the work keeps coming!
Stephanie Kaiser, Lead Product Manager for Monster World at wooga speaks to what happens once you have a solid, effective conversion funnel, and a large number of those lovable active "Monsters" are running about in your game world, voraciously consuming your game's content! It's a great problem to have, but a challenge nonetheless. Get it wrong and your hard-won conversion can rapidly lead to mid- and late-game player churn. Listen to Stephanie speak about her player feedback loop, analyzing player progression, and the establishment and management of a feature/content pipeline that keeps your active users engaged without running too far ahead.