2

What is social media?
“Social media
is people having
conversations online.”
“
”
Reference: Harish Dabasia

from Flickr Criative Commons,
Oscar Berg, www.thecontenteconomy.com

Dell laptop Explosions (2006) Comcast Technician Sleeping (2006)
United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)

“Brands, Speak with, not consumers, but human.” by Leo Burnett
( )
CANNES LIONS INTERNATIONAL
2010 Advertising Festival → 2011 Festibal of Creativity

61%
52%
48%
39%
34%
30%
29%
27%
0% 10% 20% 30% 40% 50% 60% 70%

Background Music :

to SO LO MO
5%
SO LO MO
95%
(135 )
(7 ) , eBay

SO/LO

Groupon

SO/LO/MO

Facebook
Checkin Coupon

SO/LO/MO

Deasel QR Like

SO/LO/MO

Deasel QR Like

SO/LO/MO

4Food
Custom Burger

SO/LO

Renault RFID Like

SO/LO/MO

RedLaser + Milo

LO/MO

TESCO
Virsual Super

SO/MO

Star Player

SO/LO/MO

Decode Jay-Z
with Bing

N-Academy (NTT ) 0570-09-1172

Socialmedia Dynamics
⽴立立 ⽉月
⻫斉 1
⾦金金
⽤用
⽇日
⽇日⽴立立
⽇日
⾳音

: @toru_saito
: in the looop