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iPinion panel_statistics

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iPinion panel_statistics

  1. 1. iPinion Panel Statistics
  2. 2. Age Split % 6% 18% 15% < 18 18-24 25-34 35-44 25% 45-54 36% 2
  3. 3. Gender Split 44% Male Female 56% 3
  4. 4. Age-Gender Split 100% 90% 80% 70% 60% 50% Female 40% Male 30% 20% 10% 0% < 18 18-24 25-34 35-44 45-54 4
  5. 5. Income % 3% 9% 1% Under $30,000 $30,000-$49,999 4% 28% $50,000-$74,999 4% $75,000-$99,999 6% $100,000-$124,999 $125,000-$149,999 $150,000-$199,999 13% $200,000-$299,999 $300,000 or more 25% Prefer not to answer 7% 5
  6. 6. Marital Status % 2% Single 13% 1% Married 48% Divorced / Widowed / Separated Living Together 36% Don't Know 6
  7. 7. Occupation % Business Services 8% 5% 2% Financial Services Government 34% Healthcare 10% Insurance 2% IT/ ITES Manufacturing 15% Retail Self employed 1% 9% Transportation 11% 3% Unemployed 7
  8. 8. Gadgets Owned 100 90 80 70 60 50 40 30 20 10 % 0 8
  9. 9. Technology Adoption It would be fine with me if I never used a computer again 6% (Agree/Strongly 23% Agree) (Disagree/Strongly Disagree) I prefer products that offer the latest 71% Neutral in new technology (Agree/Strongly Agree) 48% 49% (Disagree/Strongly Disagree) Neutral 3% 9
  10. 10. Media Habits Read Newspaper 40% Yes No 60% Time Spent Online % 35.21 29.58 28.17 5.63 < 2 hours 2 to 10 11 to 20 > 20 hours per week hours per hours per per week week week 10
  11. 11. Online Shopping Behavior 80 70 60 50 40 % 30 20 10 0 Music Books Apparel Travel House hold Consumer Tickets items Electronics 11
  12. 12. Shopping Behavior Prefer to buy things friends or neighbors would approve of Agree/Strongly Agree 29% Disagree/Strongly Disagree If I really want something I will buy 57% 14% Neutral it on credit card rather than wait Agree/Strongly 32% Agree 44% Disagree/Strongly Disagree Neutral 24% 12
  13. 13. Shopping Behavior Buying products that come from my country is important to me Agree/Strongly Agree 37% Disagree/Strongly 53% Disagree I like to use coupons when I shop Neutral 10% Agree/Strongly 33% Agree Disagree/Strongly Disagree 61% Neutral 6% 13
  14. 14. Shopping Behavior It's nearly always worth paying extra for quality goods Agree/Strongly Agree 42% Disagree/Strongly Disagree I like to shop around before making 56% Neutral a purchase 2% (Agree/Strongly Agree) 49% 48% (Disagree/Strongly Disagree) Neutral 3% 14
  15. 15. Price Consciousness Brand names are more important to me than price Agree/Strongly Agree 40% 33% Disagree/Strongly Disagree How I spend my time is more important than how much money I Neutral 27% make (Agree/Strongly Agree) 30% (Disagree/Strongly Disagree) 66% 4% Neutral 15
  16. 16. Social Attitudes I feel like I have a good work/life balance Agree/Strongly Agree 36% Disagree/Strongly Disagree I enjoy following the political 57% Neutral process and campaigns 7% Agree/Strongly Agree 34% 40% Disagree/Strongly Disagree Neutral 26% 16
  17. 17. Social Attitudes I am perfectly happy with my standard of living (Agree/Strongly Agree) 34% (Disagree/Strongly Disagree) My friends and associates often ask 59% Neutral for my advice in financial matters 7% (Agree/Strongly Agree) 37% 49% (Disagree/Strongly Disagree) Neutral 14% 17
  18. 18. Media Attitudes Advertising for beer and wine should be taken off TV (Agree/Strongly Agree) 45% 41% (Disagree/Strongly Advertising directed at children should Disagree) be taken off TV Neutral 14% Agree/Strongly Agree 39% Disagree/Strongly 51% Disagree Neutral 10% 18
  19. 19. General Attitudes I like to do things that are unconventional (Agree/Strongly I enjoy taking risks Agree) 34% (Disagree/Strongly Disagree) 63% (Agree/Strongly Neutral Agree) 3% 41% (Disagree/Strongly 56% Disagree) I usually speak even when it Neutral upsets people 3% (Agree/Strongly Agree) 42% (Disagree/Strongly 54% Disagree) Neutral 4% 19
  20. 20. Eco-Friendly I’m willing to accept a lower standard of living to conserve energy I concern much for the Environment (Agree/Strongly 35% Agree) (Disagree/Strongly 54% (Agree/Strongly Disagree) 37% 38% Agree) 11% Neutral (Disagree/Strongly Disagree) Neutral I'm very much concerned about global 25% warming Agree/Strongly 24% Agree Disagree/Strongly 13% Disagree 63% Neutral 20
  21. 21. Entertainment I travel for pleasure frequently (Agree/Strongly Agree) 39% 48% (Disagree/Strongly Disagree) I'm always looking for new ways to Neutral improve my home 13% Agree/Strongly Agree 42% Disagree/Strongly 55% Disagree Neutral 3% 21
  22. 22. Survey Participation 70 60 50 40 30 % 20 10 0 Online Phone Mail Online Mall Focus Others None of survey (6 Survey (paper) poll (1-5 survey group these in or more survey questions) the last 12 questions) months 22
  23. 23. Decision Making Authority % Automobiles TV, cell phones and computers Kitchen & Household Appliances Grocery Purchases Not at all Insurance Rarely/At Times Always/Often Healthcare Clothing Banking 0 10 20 30 40 50 60 70 80 23
  24. 24. Receptiveness to Change Open for new Health Care Provider with latest training & technologies Very Likely/Somewhat Likely 31% Very Unlikely/Somewhat Unlikely Ready to purchase recent 62% model automobiles Neither Likely nor 7% Unlikely Very Likely/Somewhat 29% Likely Very Unlikely/Somewhat Unlikely 65% 6% Neither Likely nor Unlikely 24
  25. 25. Receptiveness to Change Ready to choose new Insurance companies providing wide range of offerings Very Likely/Somewhat Likely 46% 44% Very Unlikely/Somewhat Like to purchase new fashion trends in Unlikely clothing Neither Likely nor Unlikely 10% Very Likely/Somewhat Likely 44% 49% Very Unlikely/Somewhat Unlikely Neither Likely nor 7% Unlikely 25
  26. 26. Receptiveness to Change Interested to purchase recent model kitchen and household appliances Very Likely/Somewhat Likely 39% Very Unlikely/Somewhat 55% Unlikely Ready to purchase recent models in Neither Likely nor handheld electronic devices Unlikely 6% Very Likely/Somewhat Likely 41% Very Unlikely/Somewhat 58% Unlikely Neither Likely nor 1% Unlikely 26
  27. 27. Receptiveness to Change Comfortable switching to a new bank with better interest rates Very Likely/Somewhat Likely 37% Very Unlikely/Somewhat 59% Unlikely If you were doing the grocery shopping, how Neither Likely nor likely are you to purchase a product you have Unlikely never purchased before either because it is a 4% new product or brand of a product you normally buy? Very Likely/Somewhat Likely 35% Very Unlikely/Somewhat 61% Unlikely Neither Likely nor 4% Unlikely 27
  28. 28. iPinion Reach more appropriate people in more appropriate ways iPinion provides on-the-go survey capabilities for today’s world. Don’t take our words for it. Try us for your next research project. Columbus : +1 614 410 5356 (Pala) London : +44 19 22 666 478 (Nimit) Chennai : +91 44 4229 0000 (Ashok) Email : contactus@ipinionrewards.com

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